{"id":2258,"date":"2023-08-03T05:00:00","date_gmt":"2023-08-03T09:00:00","guid":{"rendered":"https:\/\/profitfirstforlawyers.com\/bak2\/?p=2258"},"modified":"2023-08-03T05:08:47","modified_gmt":"2023-08-03T09:08:47","slug":"the-7-parts-of-a-successful-law-firm-part-1-marketing","status":"publish","type":"post","link":"https:\/\/profitfirstforlawyers.com\/bak2\/the-7-parts-of-a-successful-law-firm-part-1-marketing\/","title":{"rendered":"The 7 Parts of a Successful Law Firm: Part 1 &#8211; Marketing"},"content":{"rendered":"\n<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"The 7 Parts of a Successful Law Firm: Part 1 &amp;#8211; Marketing\" \/><meta itemprop=\"uploadDate\" content=\"2023-08-03T05:00:00-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"description\" content=\"\n\n\n\n\nThis episode kicks off an in-depth series on the seven key areas that make up a successful law firm. Which also happen to be the same seven key areas that make up unsuccessful law firms.\u00a0\n\n\n\nThe clips&amp;nbsp;(and&amp;nbsp;inspiration) for this series ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/chrt.fm\/track\/D535D5\/dts.podtrac.com\/redirect.mp3\/media.blubrry.com\/1475399\/ins.blubrry.com\/1475399\/PF4L-Ep9-7-Parts-Marketing.mp3\" \/><meta itemprop=\"contentSize\" content=\"8.3\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fchrt.fm%2Ftrack%2FD535D5%2Fdts.podtrac.com%2Fredirect.mp3%2Fmedia.blubrry.com%2F1475399%2Fins.blubrry.com%2F1475399%2FPF4L-Ep9-7-Parts-Marketing.mp3&amp;modern=1&amp;podcast_link=https%3A%2F%2Fprofitfirstforlawyers.com%2Fbak2%2Fthe-7-parts-of-a-successful-law-firm-part-1-marketing%2F#textcolor-Dark&backgroundcolor-ffffff\" scrolling=\"yes\" width=\"100%\" height=\"230px\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"https:\/\/chrt.fm\/track\/D535D5\/dts.podtrac.com\/redirect.mp3\/media.blubrry.com\/1475399\/ins.blubrry.com\/1475399\/PF4L-Ep9-7-Parts-Marketing.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/profitfirstforlawyers.com\/bak2\/?powerpress_pinw=2258-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/chrt.fm\/track\/D535D5\/dts.podtrac.com\/redirect.mp3\/media.blubrry.com\/1475399\/ins.blubrry.com\/1475399\/PF4L-Ep9-7-Parts-Marketing.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"PF4L-Ep9-7-Parts-Marketing.mp3\">Download<\/a> (8.3MB) | <a href=\"#\" class=\"powerpress_link_e\" title=\"Embed\" onclick=\"return powerpress_show_embed('2258-podcast');\" rel=\"nofollow\">Embed<\/a><\/p><p class=\"powerpress_embed_box\" id=\"powerpress_embed_2258-podcast\" style=\"display: none;\"><input id=\"powerpress_embed_2258-podcast_t\" type=\"text\" value=\"&lt;iframe src=&quot;https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fchrt.fm%2Ftrack%2FD535D5%2Fdts.podtrac.com%2Fredirect.mp3%2Fmedia.blubrry.com%2F1475399%2Fins.blubrry.com%2F1475399%2FPF4L-Ep9-7-Parts-Marketing.mp3&amp;modern=1&amp;podcast_link=https%3A%2F%2Fprofitfirstforlawyers.com%2Fbak2%2Fthe-7-parts-of-a-successful-law-firm-part-1-marketing%2F#textcolor-Dark&amp;backgroundcolor-ffffff&quot; scrolling=&quot;yes&quot; width=&quot;100%&quot; height=&quot;230px&quot; frameborder=&quot;0&quot; id=&quot;blubrryplayer-2&quot; class=&quot;blubrryplayer&quot; title=&quot;Blubrry Podcast Player&quot;&gt;&lt;\/iframe&gt;\" onclick=\"javascript: this.select();\" onfocus=\"javascript: this.select();\" style=\"width: 70%;\" readOnly><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe or Follow <a href=\"https:\/\/profitfirstforlawyers.com\/bak2\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a> | <a href=\"https:\/\/profitfirstforlawyers.com\/bak2\/subscribe-to-podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"More\" rel=\"nofollow\">More<\/a><\/p>\n\n\n\n<p>This episode kicks off an in-depth series on the seven key areas that make up a successful law firm. Which also happen to be the same seven key areas that make up unsuccessful law firms.\u00a0<\/p>\n\n\n\n<p>The clips&nbsp;(and&nbsp;inspiration) for this series stem from a chapter of the Profit First For Lawyers book and audiobook that was almost left on the cutting room floor.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">From Cutting Room Floor to Featured Series<\/h3>\n\n\n\n<p>While recording the audiobook, RJon Robins expanded upon chapter five of the book version with what he calls an unscripted&nbsp;\u201cspecial&nbsp;bonus chapter.\u201d&nbsp;<\/p>\n\n\n\n<p>The valuable lessons in this seven-part series will show law firms of every size how they can achieve growth by getting each of these seven parts in alignment.\u00a0<\/p>\n\n\n\n<p>We begin with marketing.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/profitfirstforlawyers.com\/bak2\/wp-content\/uploads\/2023\/08\/PFFL-Graphics-v7-09-1024x322.jpg\" alt=\"Graphic for Marketing (image of a magnet) which is part one of the seven parts of a successful law firm in the Profit First For Lawyers book.\" class=\"wp-image-2261 lazyload\" width=\"512\" height=\"161\"\/><noscript><img decoding=\"async\" src=\"https:\/\/profitfirstforlawyers.com\/bak2\/wp-content\/uploads\/2023\/08\/PFFL-Graphics-v7-09-1024x322.jpg\" alt=\"Graphic for Marketing (image of a magnet) which is part one of the seven parts of a successful law firm in the Profit First For Lawyers book.\" class=\"wp-image-2261 lazyload\" width=\"512\" height=\"161\"\/><\/noscript><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cMarketing should not only be used as a magnet to attract the right kind of clients to you. It should also be used as a magnet to repel the wrong kind of clients\u2026\u201d<\/em><\/p>\n<cite>RJon Robins<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Tea Time with Karli<\/h3>\n\n\n\n<p>Karli reveals behind-the-scenes stories from editing the early book manuscript and discovering a major hole related to this chapter. More tea to come in future episodes in this series!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Take Action:<\/h3>\n\n\n\n<p>Remember to&nbsp;<a href=\"https:\/\/profitfirstforlawyers.com\/bak2\/podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe to the Profit First For Lawyers podcast<\/a>, watch episodes on&nbsp;<a href=\"https:\/\/youtube.com\/playlist?list=PLOPJH2jDzqLCJfIj38VpNlml7nPIy-B5b\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, and order your copy of the book today on Amazon&nbsp;<a href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbjI2TGhvMEYyYTZEUDhqRjhkZmZXdDZKTmNiUXxBQ3Jtc0ttZGpYLTYzLWFGRUd5SDlpeUZzYzNnanBsbUdkZ0RPTlFIVWR1d3RURUFlZHZ3M1BDcGZ1LUtEZHcwOHpqUl8wYXhXd2V1V1lxdUpvRzFXdVh2a1hwYU9XaFBXM1QwTzV5bWZCUGJER2V2MVZ5Nm5IYw&amp;q=https%3A%2F%2Fa.co%2Fd%2Fe9KCTrr&amp;v=Pa-tkUyo0XA\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/a.co\/d\/e9KCTrr<\/a>. Your future self will thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This episode kicks off an in-depth series on the seven key areas that make up a successful law firm. Which also happen to be the same seven key areas that make up unsuccessful law firms.\u00a0 The clips&nbsp;(and&nbsp;inspiration) for this series stem from a chapter of the Profit First For Lawyers book and audiobook that was [&hellip;]<\/p>\n<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"The 7 Parts of a Successful Law Firm: Part 1 &amp;#8211; Marketing\" \/><meta itemprop=\"uploadDate\" content=\"2023-08-03T05:00:00-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"description\" content=\"\n\n\n\n\nThis episode kicks off an in-depth series on the seven key areas that make up a successful law firm. Which also happen to be the same seven key areas that make up unsuccessful law firms.\u00a0\n\n\n\nThe clips&amp;nbsp;(and&amp;nbsp;inspiration) for this series ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/chrt.fm\/track\/D535D5\/dts.podtrac.com\/redirect.mp3\/media.blubrry.com\/1475399\/ins.blubrry.com\/1475399\/PF4L-Ep9-7-Parts-Marketing.mp3\" \/><meta itemprop=\"contentSize\" content=\"8.3\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fchrt.fm%2Ftrack%2FD535D5%2Fdts.podtrac.com%2Fredirect.mp3%2Fmedia.blubrry.com%2F1475399%2Fins.blubrry.com%2F1475399%2FPF4L-Ep9-7-Parts-Marketing.mp3&amp;modern=1&amp;podcast_link=https%3A%2F%2Fprofitfirstforlawyers.com%2Fbak2%2Fthe-7-parts-of-a-successful-law-firm-part-1-marketing%2F#textcolor-Dark&backgroundcolor-ffffff\" scrolling=\"yes\" width=\"100%\" height=\"230px\" frameborder=\"0\" id=\"blubrryplayer-3\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_mp3\">Podcast: <a href=\"https:\/\/chrt.fm\/track\/D535D5\/dts.podtrac.com\/redirect.mp3\/media.blubrry.com\/1475399\/ins.blubrry.com\/1475399\/PF4L-Ep9-7-Parts-Marketing.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/profitfirstforlawyers.com\/bak2\/?powerpress_pinw=2258-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/chrt.fm\/track\/D535D5\/dts.podtrac.com\/redirect.mp3\/media.blubrry.com\/1475399\/ins.blubrry.com\/1475399\/PF4L-Ep9-7-Parts-Marketing.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"PF4L-Ep9-7-Parts-Marketing.mp3\">Download<\/a> (8.3MB) | <a href=\"#\" class=\"powerpress_link_e\" title=\"Embed\" onclick=\"return powerpress_show_embed('2258-podcast');\" rel=\"nofollow\">Embed<\/a><\/p><p class=\"powerpress_embed_box\" id=\"powerpress_embed_2258-podcast\" style=\"display: none;\"><input id=\"powerpress_embed_2258-podcast_t\" type=\"text\" value=\"&lt;iframe src=&quot;https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fchrt.fm%2Ftrack%2FD535D5%2Fdts.podtrac.com%2Fredirect.mp3%2Fmedia.blubrry.com%2F1475399%2Fins.blubrry.com%2F1475399%2FPF4L-Ep9-7-Parts-Marketing.mp3&amp;modern=1&amp;podcast_link=https%3A%2F%2Fprofitfirstforlawyers.com%2Fbak2%2Fthe-7-parts-of-a-successful-law-firm-part-1-marketing%2F#textcolor-Dark&amp;backgroundcolor-ffffff&quot; 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