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# Profit First for Lawyers

Listen to these profitable podcasts

## Sitemaps

- [XML Sitemap](https://profitfirstforlawyers.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The Transformative Power of Taking Your Profit First](https://profitfirstforlawyers.com/the-transformative-power-of-taking-your-profit-first/) - As we wrap up the season, hear how taking Profit First transformed the lives and businesses of law firm owners.
- [Profit First: Your Decision-Making Tool](https://profitfirstforlawyers.com/profit-first-your-decision-making-tool/) - Discover why Profit First is the simple decision-making tool business owners need to create greater financial clarity.
- [Profit First: Hold the Line](https://profitfirstforlawyers.com/profit-first-hold-the-line/) - What do you do when your business needs access to the money you've already set aside as profit? RJon's advice: Hold the line.
- [Even Profitable Law Firms Need Profit First](https://profitfirstforlawyers.com/even-profitable-law-firms-need-profit-first/) - In this episode, hear what happened when an already profitable law firm implemented Profit First.
- [Perfection Is the Enemy of Profit](https://profitfirstforlawyers.com/perfection-is-the-enemy-of-profit/) - Profit First does not require perfect implementation in order to deliver results.
- [BONUS: Love Thy Lawyer](https://profitfirstforlawyers.com/bonus-love-thy-lawyer/) - Discover the story behind why RJon Robins is dedicated to helping law firm owners build a profitable business.
- [Growth Eats Cash](https://profitfirstforlawyers.com/growth-eats-cash/) - Learn why temporarily sacrificing profit margins can be a smart investment when it's part of an intentional growth strategy.
- [Beyond the Numbers: Redefining Profit](https://profitfirstforlawyers.com/beyond-the-numbers-redefining-profit/) - Implementing Profit First allowed John Cannon to build a business that reflects his personal priorities while also growing a profitable law firm.
- [Core Working Capital: Why It Matters](https://profitfirstforlawyers.com/core-working-capital-why-it-matters/) - In part seven of the Financial Literacy Series, RJon speaks on core working capital which is one of the most important concepts for long-term business stability.
- [One Book. One Decision. A Different Law Firm: A Profit First for Lawyers Success Story](https://profitfirstforlawyers.com/one-book-one-decision-a-different-law-firm-a-profit-first-for-lawyers-success-story/) - When Profit First for Lawyers unexpectedly arrived in Colleen Robinson's mailbox, it set in motion a series of decisions that transformed her law firm.
- [Getting Out of Production](https://profitfirstforlawyers.com/getting-out-of-production/) - In part six of our seven-part financial literacy series, RJon Robins explains why getting out of production is not an overnight decision, but a gradual transition.
- [Fear of Profit](https://profitfirstforlawyers.com/fear-of-profit/) - Fear of profit may be limiting your law firm's growth. Hear why discomfort is often the first step toward greater profitability.
- [How Profit First Actually Works](https://profitfirstforlawyers.com/how-profit-first-actually-works/) - Implementing Profit First forces creativity, honest conversations and decisive action about what's really working in your business.
- [A Sale Is Not a Sale Until You Collect the Money](https://profitfirstforlawyers.com/a-sale-is-not-a-sale-until-you-collect-the-money/) - Unpaid invoices do more than hurt cash flow. Learn practical and creative ways to strengthen accountability, and increase your law firm's profitability.
- [What Is Your Normalized Salary?](https://profitfirstforlawyers.com/what-is-your-normalized-salary/) - RJon Robins deconstructs normalized salary in part four of the seven-part financial literacy series.
- [You Are Here: Know Your Starting Point](https://profitfirstforlawyers.com/you-are-here-know-your-starting-point/) - Before you can build a roadmap for the future, you need to know where you are today.
- [Calculating Your Total Owner Benefits](https://profitfirstforlawyers.com/calculating-your-total-owner-benefits/) - RJon Robins takes a law firm owner through an exercise to calculate their Total Owner Benefits to find the true value they are receiving from their firm.
- [A/R: It's REALLY Worse Than You Think](https://profitfirstforlawyers.com/a-r-its-really-worse-than-you-think/) - In this episode, we uncover why A/R is the silent profit killer that is crushing law firms nationwide.
- [Understanding the Stages of a Law Firm's Growth](https://profitfirstforlawyers.com/understanding-the-stages-of-a-law-firms-growth/) - A growing firm requires a growing owner. Learn how priorities shift as your business moves through different stages of growth.
- [Regaining Time](https://profitfirstforlawyers.com/regaining-time/) - Profit is about more than money. Discover how Rose Coonen used Profit First principles to regain her time and grow her law firm to better support her family, clients, and community.
- [You're Not Bad With Numbers](https://profitfirstforlawyers.com/youre-not-bad-with-numbers/) - Financial literacy is learnable. Discover why understanding your numbers can help you make more confident decisions.
- [Getting Rid of Guessing](https://profitfirstforlawyers.com/getting-rid-of-guessing/) - Implementing Profit First accounting principles eliminated the profitability guesswork in Matt Loker's contingency law firm.
- [Think Like a Business Owner, Not Like a Lawyer](https://profitfirstforlawyers.com/think-like-a-business-owner-not-like-a-lawyer/) - When a law firm owner's mindset shifts from lawyer to business owner it changes everything.
- [Dream Bigger with Courage and Math](https://profitfirstforlawyers.com/dream-bigger-with-courage-and-math/) - It's time to dream bigger with courage and math. In this episode, tax attorney Pietro Canestrelli shares how Profit First changed the way he thinks about profitability, ownership, and growth.
- [Law Firm Owners: Who Is Serving Whom?](https://profitfirstforlawyers.com/law-firm-owners-who-is-serving-whom/) - A healthy law firm should support the people it was designed to serve, including the owner.
- [Leveling Up Profit First](https://profitfirstforlawyers.com/leveling-up-profit-first/) - Implementing Profit First transformed how Jennifer Walker Gates approached her relationship with money, profit, and law firm ownership.
- [Maintaining Momentum (Even When Things Are Scary)](https://profitfirstforlawyers.com/maintaining-momentum-even-when-things-are-scary/) - Challenge yourself to step into the unknown and experience the kind of profitable life you have always dreamed of.
- [Defining Success](https://profitfirstforlawyers.com/defining-success/) - Learn RJon's 3-part success framework for law firm owners by defining financial, personal, and professional success in measurable terms.
- [A/R: The Profit-Eating Machine](https://profitfirstforlawyers.com/a-r-the-profit-eating-machine/) - From "bill and pray" to predictable cash flow. Learn how one attorney stopped the profit-eating A/R cycle.
- [Business Plan Numbers That Actually Matter](https://profitfirstforlawyers.com/business-plan-numbers-that-actually-matter/) - Learn how to reverse engineer your law firm's revenue, leads, and profit goals as an integral part of your business plan.
- [Stop Settling: Build a Profitable Law Firm](https://profitfirstforlawyers.com/stop-settling-build-a-profitable-law-firm/) - Stop settling for survival. Learn how Adam Hicks built a profitable law firm that supports the life he actually wants.
- [A Profit First Epiphany](https://profitfirstforlawyers.com/a-profit-first-epiphany/) - Profit First and the epiphany moment when the reality of implementing it happens. Stories from law firm owners who are taking their profits first.
- [Break Through Your Profit First Mindset Blocks](https://profitfirstforlawyers.com/break-through-your-profit-first-mindset-blocks/) - It's time to break through the mindset blocks that keep entrepreneurs from owning and growing a profitable business.
- [How Profit First Solves Your Law Firm's Biggest Challenges](https://profitfirstforlawyers.com/how-profit-first-solves-your-law-firms-biggest-challenges/) - Discover how Profit First solves the 5 nightmare scenarios sabotaging your law firm's profits.
- [Profit First: The Right Choice](https://profitfirstforlawyers.com/profit-first-the-right-choice/) - Discover why Profit First is the right choice for your law firm IF building a profitable firm matters to you professionally, personally, and financially.
- [Sacrifices That Actually Matter](https://profitfirstforlawyers.com/sacrifices-that-actually-matter/) - Discover why not all sacrifices are created equal in this powerful finale to our doctrine of sacrifice series.
- [Law Firm Growth by Design](https://profitfirstforlawyers.com/law-firm-growth-by-design/) - By using data, discipline, and Profit First systems, law firm owner Josephia Rouse chose to grow her practice by design, not by chance.
- [The True Cost of Sacrifice](https://profitfirstforlawyers.com/the-true-cost-of-sacrifice/) - Discover the true cost of sacrifice and learn why profit is stewardship and not selfishness. Part two of the three part Doctrine of Sacrifice series.
- [Beyond the Bottom Line](https://profitfirstforlawyers.com/beyond-the-bottom-line/) - Profit means more than numbers on a statement. Estate planning attorney Ali Goff explains why understanding total owner benefits changed everything.
- [Escaping the Doctrine of Sacrifice: The Role of Luck](https://profitfirstforlawyers.com/escaping-the-doctrine-of-sacrifice-the-role-of-luck/) - Think sacrifice is noble and profit is wrong? This three-part series challenges this harmful belief. Part 1 explores the role of luck in your success.
- [Profit First: Building Your Financial Muscle](https://profitfirstforlawyers.com/profit-first-building-your-financial-muscle/) - Ready to build your financial muscle? Discover how even in a cash crunch you can take your profits first.
- [Challenging The Status Quo](https://profitfirstforlawyers.com/challenging-the-status-quo/) - It's time to take control of your financial future. Discover why following outdated rules may be preventing your law firm from reaching its full profit potential.
- [Total Owner Benefits: More Than Gross Revenue](https://profitfirstforlawyers.com/total-owner-benefits-more-than-gross-revenue/) - Stop comparing gross revenue and start tracking total owner benefits. Discover why this metric is key to measuring your law firm's success.
- [The Hidden Cost of Missing Financial Controls](https://profitfirstforlawyers.com/the-hidden-cost-of-financial-controls/) - Discover the hidden costs of working without financial controls and why working without profit protections in place is a gamble with your time and peace of mind.
- [Why Profit Shouldn't Be Optional](https://profitfirstforlawyers.com/why-profit-shouldnt-be-optional/) - In the first of a two-part series, RJon challenges the myth that profit is selfish and reveals why financial stability is a professional and ethical responsibility.
- [A Client's Perspective: Profit Shouldn't Be Optional](https://profitfirstforlawyers.com/a-clients-perspective-profit-shouldnt-be-optional/) - RJon Robins challenges law firm owners with a thought experiment: What if you had to tell every prospective client about your firm's financial finances? Would they still hire your firm?
- [It's Never Too Late for Profit First](https://profitfirstforlawyers.com/its-never-too-late-for-profit-first/) - Tired of feast or famine finances? Learn why the key to financial stability is to treat profit as a habit, not an event.
- [The 2 Choices That Sabotage Law Firm Profits](https://profitfirstforlawyers.com/the-2-choices-that-sabotage-law-firm-profits/) - Are you sabotaging your law firm's success? RJon Robins pulls directly from Chapter 16 of the Profit First for Lawyers book to reveal 2 choices that destroy profitability and how to fix them.
- [Move Your Feet to Move Your Mind](https://profitfirstforlawyers.com/move-your-feet-to-move-your-mind/) - Sometimes you have to act before you believe. Discover how horse training principles also apply to law firm owners overcoming resistance to profitable change.
- [What Do You Really Want?](https://profitfirstforlawyers.com/what-do-you-really-want/) - What do you really want from your law firm? Discover why building what you want is easier and more profitable than tolerating what you don't want.
- [A Case for Profit First](https://profitfirstforlawyers.com/a-case-for-profit-first/) - A case for why Profit First methodology works across practice areas and why lawyers need business training
- [Profit Is a Function of Efficiency](https://profitfirstforlawyers.com/profit-is-a-function-of-efficiency/) - Learn the reason why efficiency drives profitability. By defining the right roles for the right tasks, law firm owners can focus on high-value work.
- [Your Invitation To Live A Profitable Life](https://profitfirstforlawyers.com/your-invitation-to-live-a-profitable-life/) - Discover how a Profit First mindset shift transformed Nequosha Anderson's business and personal life. Consider this your invitation to live a profitable life.
- [It's Time To Take Your A/R Seriously](https://profitfirstforlawyers.com/its-time-to-take-your-a-r-seriously/) - Discover the hidden math behind A/R and why even busy law firms can remain unprofitable.
- [Speak The Language of Financial Fluency](https://profitfirstforlawyers.com/speak-the-language-of-financial-fluency/) - Profit management doesn't require complex math. What it does require is clarity and a willingness to stop avoiding your law firm's financials.
- [The Right Time For Profit First...Is Now](https://profitfirstforlawyers.com/the-right-time-for-profit-first-is-now/) - Stop waiting for the "perfect time" to implement Profit First. Hear how Marie Drake transformed her business and life after adopting Profit First Accounting Principles.
- [An Uncomfortable Truth: Cash Flow Is Not Profit](https://profitfirstforlawyers.com/an-uncomfortable-truth-cash-flow-is-not-profit/) - Discover the uncomfortable truth about cash flow and law firm finances that could save your practice from financial disaster.
- [Plan Like You Won't Be Here Tomorrow](https://profitfirstforlawyers.com/plan-like-you-wont-be-here-tomorrow/) - In this episode of the Profit First for Lawyers podcast, we look at what happens to your business and family if you get hit by a bus tomorrow.
- [Profit is Not an Event, It's a Habit](https://profitfirstforlawyers.com/profit-is-not-an-event-its-a-habit/) - When you put profit last (after payroll, bills, everything else), your brain treats profit as an afterthought. The solution? Flip the script entirely!
- [Profit First for Lawyers Season Trailer](https://profitfirstforlawyers.com/profit-first-for-lawyers-season-trailer/) - New season trailer for the Profit First for Lawyers podcast. Beginning on June 24, 2025 join us for even more profitable insights by bestselling author, RJon Robins.
- [Flip the Script on Profit](https://profitfirstforlawyers.com/flip-the-script-on-profit/) - RJon Robins explains why the typical formula of "sell as much as you can, pay everyone else first, keep whatever's left over" simply doesn't work.
- [What Law School Doesn't Teach](https://profitfirstforlawyers.com/what-law-school-doesnt-teach/) - "If your law school experience was anything like mine, chances are they taught you nothing in law school about the business of how to manage a law firm. In fact, they may have even given you the same bad advice that I have heard repeated from many thousands of lawyers who I have had the
- [Why You're Afraid of Profit](https://profitfirstforlawyers.com/why-youre-afraid-of-profit/) - In this inaugural episode, you'll hear a clip from the first chapter of RJon's book, Profit First for Lawyers, discussing why a book like this might make you mad. After all, it's supposed to help you, right?
- [Value Your Time](https://profitfirstforlawyers.com/value-your-time/) - How you value your time and the time others give to you is the focus of this episode.
- [Take Flight: Elevate Your Mindset to Profitability](https://profitfirstforlawyers.com/take-flight-elevate-your-mindset-to-profitability/) - Alejandra Leibovich explains how law firm owners can get off the ground and take flight to escape the "doctrine of sacrifice" mentality.
- [Just Grow Up](https://profitfirstforlawyers.com/just-grow-up/) - Being profitable professionally and personally is equally important as being profitable financially.
- [Profit First For Lawyers Book Podcast Trailer](https://profitfirstforlawyers.com/profit-first-for-lawyers-book-podcast-trailer/) - Subscribe to the podcast and join the stealth launch of the Profit First For Lawyers book by RJon Robins. This podcast, hosted by Team RJon, offers entertaining, actionable, and profitable insights to take your firm to the next level and put yourself, your family, your firm, and your Profit First!
- [Reinventing Yourself](https://profitfirstforlawyers.com/reinventing-yourself/) - When it comes to your business, there’s a whole new level of reinvention, and according to RJon Robins it should constantly be evolving.
- [Stop Getting Paid in Compliments](https://profitfirstforlawyers.com/stop-getting-paid-in-compliments/) - In the episode of the Profit First For Lawyers podcast, RJon offers more insight about why you’re not doing yourself or anyone else any favors when you don’t stand up and ask for what you deserve. He also talks about why it will hurt your practice in the long run.
- [You've Got Problems: Fix or Solve?](https://profitfirstforlawyers.com/youve-got-problems-fix-or-solve/) - Discover the distinction between quick fixes and sustainable solutions for lasting change and growth in this episode of the Profit First For Lawyers podcast.
- [Is It Okay To Quit?](https://profitfirstforlawyers.com/is-it-okay-to-quit/) - RJon Robins explores the topic of quitting and whether it's our subconscious trying to protect us or a genuine decision.
- [Why Profit First Works](https://profitfirstforlawyers.com/why-profit-first-works/) - RJon Robins reveals why "Profit First" outshines other accounting systems in an excerpt from the Profit First For Lawyers audiobook.
- [You Are Exhausted...Or Are You?](https://profitfirstforlawyers.com/you-are-exhausted/) - Are you exhausted or on the verge of significant change? In this episode of Profit First For Lawyers, we explore the barriers that may be preventing progress.
- [Killing Your Ego](https://profitfirstforlawyers.com/killing-your-ego/) - In this episode, we explore "Killing Your Ego" with Raul Longoria, the Creative Designer for Team RJon. As the “graphics guy” for Team RJon, Raul shows how he turns simple documents into a visually compelling designs.
- [The 7 Parts of a Successful Law Firm: Part 1 - Marketing](https://profitfirstforlawyers.com/the-7-parts-of-a-successful-law-firm-part-1-marketing/) - This episode kicks off an in-depth series on the seven key areas that make up a successful law firm. Which also happen to be the same seven key areas that make up unsuccessful law firms.
- [Procrastination and Your Favorite Ice Cream Flavor](https://profitfirstforlawyers.com/procrastination-and-ice-cream/) - What does your favorite ice cream flavor have to do with procrastination? Find out in this Profit First For Lawyers episode with Delisi Friday, Chief of Staff.
- [The 7 Parts of Every Successful Law Firm: Part 2 - Sales](https://profitfirstforlawyers.com/the-7-parts-of-every-successful-law-firm-part-2-sales/) - Valuable lessons on sales will have law firms of every size rethinking the role of sales within their firm. - The 7 Main Parts of Every Successful Law Firm
- [Perception vs. Reality](https://profitfirstforlawyers.com/perception-vs-reality/) - RJon in a coaching session advises taking responsibility for how you are perceived by becoming aware of the impressions you give, then taking charge.
- [The 7 Parts of Every Successful Law Firm: Part 3 - Production](https://profitfirstforlawyers.com/the-7-parts-of-every-successful-law-firm-part-3-production/) - In part 3 of the series, the focus shifts to production - more specifically the documentation of systems, processes, and procedures of a successful law firm.
- [Who Is Your Firm's Ideal Market?](https://profitfirstforlawyers.com/who-is-your-firms-ideal-market/) - There are markets for all types of business. Know how to identify your firm's ideal market so that your business is in alignment with your goals.
- [The 7 Parts of Every Successful Law Firm: Part 4 - People](https://profitfirstforlawyers.com/the-7-parts-of-every-successful-law-firm-part-4-people/) - In part 4 the focus shifts to people. From job descriptions to key performance indicators (KPI) and systems to processes needed to build an effective team.
- [Beyond Profit](https://profitfirstforlawyers.com/beyond-profit/) - We celebrate the book launch. RJon provides his definition of profit and explains why profit has a place in all areas of your life.
- [The 7 Parts of Every Successful Law Firm: Part 5 - Physical Plant](https://profitfirstforlawyers.com/the-7-parts-of-every-successful-law-firm-part-5-physical-plant/) - RJon explains Physical Plant, which includes everything your staff needs to work. Physical Plant must also align with marketing, sales, and client expectations.
- [Should You Really Be Doing That?](https://profitfirstforlawyers.com/should-you-really-be-doing-that/) - What is the highest and best use of your time? That is the question we tackle in this episode of the Profit First For Lawyers podcast.
- [The 7 Parts of Every Successful Law Firm: Part 6 - Money & Metrics](https://profitfirstforlawyers.com/the-7-parts-of-every-successful-law-firm-part-6-money-metrics/) - With marketing, sales, production, people, and physical plant in alignment, it is the time to focus on financial controls also known as money and metrics.
- [The 7 Parts of Every Successful Law Firm: Part 7 - YOU!](https://profitfirstforlawyers.com/the-7-parts-of-every-successful-law-firm-part-7-you/) - We wrap up our series exploring the seventh and final part of every successful law firm with a focus on you, the law firm owner!
- [The Power of Boundaries](https://profitfirstforlawyers.com/the-power-of-boundaries/) - Setting boundaries allows you to make your own profitability a priority
- [TL;DR Recap - The 7 Parts of Every Successful Law Firm](https://profitfirstforlawyers.com/tldr-recap-the-7-parts-of-every-successful-law-firm/) - In this episode we combine all seven of RJon's teachings into one single show. The 7 Parts of Every Successful Law Firm.
- [Your Law Firm's Secret Weapon: Tax Strategist](https://profitfirstforlawyers.com/your-law-firms-secret-weapon-tax-strategist/) - In this episode we hear from RJon’s personal and business tax strategist, Larry Brown. As a CPA and Tax Attorney, Larry has a deep understanding of tax laws and a knack for strategic planning. This episode will reshape the way you think about your law firm’s tax strategy. RJon in the Studio RJon challenges the
- [Tax Advisors Decoded](https://profitfirstforlawyers.com/tax-advisors-decoded/) - We uncover key insights about different financial advisors - what they do, what their limitations are, and how to know if yours are right for you.
- [From Expense to Investment: Uncovering the Purpose](https://profitfirstforlawyers.com/from-expense-to-investment-uncovering-the-purpose/) - The difference between costs associated with expense or investment. If something helps you achieve your goals, it’s likely an investment not just an expense.
- [The CPA's Oath: What Every Law Firm Owner Should Know](https://profitfirstforlawyers.com/the-cpas-oath-what-every-law-firm-owner-should-know/) - In this episode, we explore the differences between the oaths and responsibilities lawyers and CPAs have to their clients.
- [Does Your Accountant Have An Entrepreneurial Mindset?](https://profitfirstforlawyers.com/does-your-accountant-have-an-entrepreneurial-mindset/) - An episode on the importance of truth in business, growth strategies, and why it's essential to seek advice from people who have themselves achieved success.
- [GAAP Was Not Meant For You](https://profitfirstforlawyers.com/gaap-was-not-meant-for-you/) - RJon gives a quick history lesson on why GAAP exists and its relevance...or lack thereof to small law firm owners today.
- [Truth is Kind](https://profitfirstforlawyers.com/truth-is-kind/) - Denise Doonkeen returns to discuss how truthful yet kind communication, even when uncomfortable, leads to better outcomes in business and life.
- [Liberate Your Law Firm from GAAP](https://profitfirstforlawyers.com/liberate-your-law-firm-from-gaap/) - We continue exploring how Generally Acceptable Accounting Principles (GAAP) was not meant for non-publicly traded companies like private law firms.
- [Total Owner Benefits](https://profitfirstforlawyers.com/total-owner-benefits/) - An overview of Total Owner Benefits (TOB). Looking beyond just salary to the full profit potential law firm owners can receive as outlined in Chapter 9 of the Profit First for Lawyers book.
- [Focus On Things That Matter](https://profitfirstforlawyers.com/focus-on-things-that-matter/) - RJon expands upon the possible answers to, "How profitable is your law firm?" A question with conventional and unconventional answers.
- [Face Your Fears](https://profitfirstforlawyers.com/face-your-fears/) - In this special Halloween episode, RJon challenges struggling lawyers to stop making excuses. Karli and Raul discuss how to face fears, unmask ego, and break through limiting beliefs.
- [Is It Overhead or Overhead?](https://profitfirstforlawyers.com/is-it-overhead-or-overhead/) - A revolutionary concept of categorizing overhead expenses as either "static" or "dynamic" to better control costs and increase opportunity for growth.
- [Is Your Household Your Law Firm's Bank?](https://profitfirstforlawyers.com/is-your-household-your-law-firms-bank/) - Many law firm owners are using their household income to subsidize their law firm's business at the expense of their household finances.
- [Are You A Sucky Client?](https://profitfirstforlawyers.com/are-you-a-sucky-client/) - In this revealing episode, RJon flips the script and calls out lawyers who may be sucky clients to their bookkeepers.
- [Enjoy The Suck](https://profitfirstforlawyers.com/enjoy-the-suck/) - Ron Saharyan, co-founder of Profit First Professionals shares actionable tips for law firm owners who want to build a healthy, sustainable, and profitable business by following the Profit First methodology.
- [Profit In All Areas of Your Life](https://profitfirstforlawyers.com/profit-in-all-areas-of-your-life/) - In this episode, we hear from law firm owners who share personal and professional results after implementing Profit First.
- [Profit First - More Than Just A Book](https://profitfirstforlawyers.com/profit-first-more-than-just-a-book/) - Mike Michalowicz shares the story behind Profit First and how taking profit first builds momentum and fuels growth.
- [Our Promise To You](https://profitfirstforlawyers.com/our-promise-to-you/) - The curtain closes on a sensational season for the Profit First For Lawyers podcast. We thank you for joining us each week for episodes filled with actionable insights
- [BONUS 1 of 2: The Managing Partners Podcast with RJon Robins](https://profitfirstforlawyers.com/bonus-1-of-2-managing-partners-podcast/) - Redefining success and the critical mindset shift law firm owners should embrace as entrepreneurial professionals who sell legal services.
- [Bonus 2 of 2: The Managing Partners Podcast with RJon Robins](https://profitfirstforlawyers.com/bonus-2-of-2-managing-partners-podcast/) - The conversation turns to the definition of a successful law firm, strategic hiring, employee growth, and RJon's book Profit First for Lawyers.

## Pages

- [Home](https://profitfirstforlawyers.com/) - Simple strategies for law firm owners that will make them more profitable. Buy the Profit First for Lawyers book and subscribe to our podcast today!
- [Subscribe to automatically receive the latest episodes the moment they are available.](https://profitfirstforlawyers.com/subscribe-to-podcast/) - Profit First For Lawyers The podcast is the official companion show to the book, Profit First for Lawyers by RJon Robins. and is hosted by Karli Royer. Each episode is filled with practical, entertaining, and ACTIONABLE content on how to make your law firm the most successful, profitable, and fun to run as possible. Now
- [Subscribe](https://profitfirstforlawyers.com/subscribe/) - Subscribe to the Profit First For Lawyers podcast wherever you listen or watch your favorite shows. Hosted by Team RJon for RJon Robins book launch.
- [G.A.S. Call Scripts: The Magic Marketing Tool](https://profitfirstforlawyers.com/gascall-new/) - G.A.S. Call Scripts Let us know where to send your G.A.S. Call Scripts One of the most consistently effective marketing tactics available to law firm owners also happens to be simple and low-tech.In the How to Manage (HTM) community we refer to this marketing tactic as “G.A.S. Calls.” G.A.S. stands for “Give A Sh*t” –
- [Allocation](https://profitfirstforlawyers.com/allocation/) - Stop Letting “1%” Be Your Ceiling. Use this simple Profit First Allocation Calculator to stay accountable, and finally hit your target profit and tax percentages. Oftentimes, we find the hardest thing for law firm owners to do when they start taking their profits first… is to actually increase their allocations to hit their targets. We’ve
- [Allocation Thank You](https://profitfirstforlawyers.com/allocation-thank-you/) - Your Profit First Allocation Tracker Is on Its Way! Check your inbox — your spreadsheet should arrive in the next few minutes. In the meantime, here’s something to think about: Many law firm owners say they’ll start taking their profit first someday. But the ones who actually do it (and keep doing it) end up running more
- [Podcast](https://profitfirstforlawyers.com/podcasts/) - The only podcast dedicated to making law firms more profitable. Subscribe to get simple strategies that law firm owners can use that WILL make them more profitable.
- [How To MANAGE a Small Law Firm Podcasts](https://profitfirstforlawyers.com/htmpodcasts/) - Stay tuned for even more How To MANAGE a Small Law Firm podcasts coming soon!
- [Sneak Peak Chapter 10 Audiobook](https://profitfirstforlawyers.com/sneak-peak-chapter-10-audiobook/) - RJon Robins, author of Profit First for Lawyers & founder of How to Manage Enterprises, discusses his journey into entrepreneurship and why he wrote the Profit First for Lawyers book.
- [Profit Leak Assessment](https://profitfirstforlawyers.com/profitleak/) - The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. To make this possible, Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the
- [Resources](https://profitfirstforlawyers.com/resources/) - RJon Robins, author of Profit First for Lawyers & founder of How to Manage Enterprises, discusses his journey into entrepreneurship and why he wrote the Profit First for Lawyers book.
- [Action](https://profitfirstforlawyers.com/action/) - RJon Robins, author of Profit First for Lawyers & founder of How to Manage Enterprises, discusses his journey into entrepreneurship and why he wrote the Profit First for Lawyers book.
- [Ep 59 - Got G.A.S.?](https://profitfirstforlawyers.com/ep-59-got-gas/) - Got G.A.S.? One of the most rewarding and profitable calls you can make is a G.A.S. call. Of course you Give A Shit about your clients and prospects, and one of the most human things you can do is let them know! Use this script to check in with past clients and prospects:Authentically and with
- [Ep 57 - 4 Steps To Having An Effective Sales Call](https://profitfirstforlawyers.com/ep-57-4-steps-to-having-an-effective-sales-call/) - 4 Steps To Having An Effective Sales Call There are 4 main parts to every successful sales call. Tania Music outlines the steps in episode 57 here. Print your copy of the sales call roadmap below to keep the steps fresh in your mind as you take action on improving your sales process and showing your clients
- [Ep 55 - ChatGPT Strategies](https://profitfirstforlawyers.com/ep-55-chatgpt-strategies/) - Unlock Deeper Client Insights with ChatGPT: Elevate Marketing Strategies for Any Law Practice Discover How AI Can Help You Understand Your Clients on a Whole New Level, Boosting Your Firm’s Success Tap into the Power of AI: Leverage ChatGPT’s advanced AI capabilities to uncover the intricate details of your ideal clients, including their core problems, fears,
- [Business Plan Workshop](https://profitfirstforlawyers.com/workshop/) - COMING TO LOUISIANA Profit First for Lawyers WORKSHOP Presented by How to Manage A Small Law Firm JULY 19, 2024 • NEW ORLEANS, LA JULY 19, 2024NEW ORLEANS, LA I want to speak with someone about getting a seat (for FREE) Limited Seats Available! IN JUST ONE DAY, learn how to spot three (3) of
- [Ep 51 - Business Plan Workbook](https://profitfirstforlawyers.com/ep-51-business-plan-workbook/) - Your Business Plan Workbook A business plan tells a story that is supported by numbers.This workbook will help law firm owners describe how the firm is supposed to make money for its shareholders by serving its clients and in what different ways it will make money. Go through the exercises in this workbook to create a
- [Business Plan Workbook](https://profitfirstforlawyers.com/business-plan-workbook-2/) - Your Business Plan Workbook A business plan tells a story that is supported by numbers.This workbook will help law firm owners describe how the firm is supposed to make money for its shareholders by serving its clients and in what different ways it will make money. Go through the exercises in this workbook to create a
- [Mindset Workbook](https://profitfirstforlawyers.com/mindset-workbook/) - Episode 47 - Mindset Workbook This workbook is packed full of thought-provoking questions, that will help you:Refine your definition of personal, professional, and financial success.Learn how to “fail-forward” and remove your anxiety around “failing.”Get clear on your current reality vs your desired reality. Analyze your “bottom-line beliefs” that could be holding you back from achieving your
- [How to Manage Membership](https://profitfirstforlawyers.com/membership/) - How to Manage a Small Law Firm Company and Membership Information Our Mission: We help ambitious and entrepreneurial lawyers create massively profitable law firms that are FUN to run and support the lifestyle they want to live. When you join our community, you’ll understand:The seven stages of growth and how to maximize profit at each
- [“Triple Your Money Back” Tax Strategy Workshop](https://profitfirstforlawyers.com/taxstrategy/) - Tax Strategy Workshop April 17-19, 2024Denver, Colorado Here's What You Can Expect: TAX STRATEGY WORKSHOP All across the country, business owners SWEAT over their taxes in preparation for the looming tax submission date on April 15. But not the hundreds of law firm owners who have attended our Tax Strategy Workshop, they celebrate on this day….Celebrating? How
- [Want More Profit? Learn About Total Owner Benefits](https://profitfirstforlawyers.com/more-profit-tob/) - Total Owner Benefits (TOB) Lesson Unlock the key to declaring "I'm Going to Take My Profits First!" Are you ready to produce unconventional, and more profitable results? Understanding Total Owner Benefits (TOB) is critical to creating more profit in your law firm.TOB is a foundational concept in my book, Profit First for Lawyers and is
- [Business Plan Workbook - Thank You](https://profitfirstforlawyers.com/law-firm-business-plan-workbook-thank-you/) - Thank you for your interest in downloading the Business Plan Workbook. Check your spam folder, if you don't see our email in your inbox.
- [Exposing the Doctrine of Sacrifice](https://profitfirstforlawyers.com/doctrineofsacrifice/) - Exposing the Doctrine of Sacrifice The “Doctrine of Sacrifice” is a big part of why so many lawyers are miserable. And not only lawyers suffer – their clients suffer, too. Fill out the form below and get instant access to the Doctrine of Sacrifice eBook that explains:Why the Doctrine of Sacrifice is so damaging to
- [Contact](https://profitfirstforlawyers.com/contact/) - WE’RE HERE TO HELP Questions? Comments? Want to know more? Simply fill out the form below or drop us an email and we’ll be in touch. EMAIL US rjonrobins@profitfirstforlawyers.com First Name * Last Name * Email * SUBMIT EMAIL US rjonrobins@profitfirstforlawyers.com
- [The Automatic Marketing Machine](https://profitfirstforlawyers.com/amm/) - Learn How to Attract Clients Predictably, Sustainably… and Automatically! Claim Your Entrepreneurial Freedom Today An Automatic Marketing Machine filters out the “wrong” prospects and delivers a steady stream of the right prospects. This book contains step-by-step instructions, case studies, tools, examples, and FREE BONUS resources to help you build an Automatic Marketing Machine of your very
- [How to Make Sense of Law Firm COGS](https://profitfirstforlawyers.com/cogs/) - How to Make Sense of Law Firm COGS Understanding your “Cost of Goods Sold” (COGS) will have a big impact on your profits and your sanity.Listen as our Teen Financial Camp breaks down COGS, Gross Revenue, Gross Profit and Net Profit. First Name * Last Name * Email * SEND ME THE COGS LESSON!
- [Stop Working for Compliments](https://profitfirstforlawyers.com/compliments/) - Stop Working for Compliments Is Your Law Firm Sending the Wrong Message to Clients? The best of intentions dont pay bills. Do you have some clients that may think nice = pushover? Don’t get trapped in the A/R cycle and instead learn the steps you need to get out! Because you don’t work for compliments. When you
- [ Don't Work For Compliments](https://profitfirstforlawyers.com/dont-work-for-compliments/) - Don’t Work For Compliments Compliments Won't Pay Your Bills How much do your services actually cost your business? In this video lesson, RJon breaks down a practical exercise to determine “actual” Cost of Goods Sold (COGS) and some simple ways to shift your thinking about A/R.Listen as he shares the common traps that leave law firm
- [IOLTA Trust Account](https://profitfirstforlawyers.com/iolta-trust-account/) - IOLTA Trust Account Grab a Pen and Some Paper - You'll Want to Take Some Notes Whether you saw IOTA or IOLTA or po-tay-to or po-tat-o it’s all the same thing just a different way to say it.This video provides valuable information to come back to over and over. By the end of this video you’ll
- [About RJon Robins](https://profitfirstforlawyers.com/about-rjon-robins/) - RJon Robins, author of Profit First for Lawyers & founder of How to Manage Enterprises, discusses his journey into entrepreneurship and why he wrote the Profit First for Lawyers book.
- [How to Use Your IOLTA Account as a Profitable Tool](https://profitfirstforlawyers.com/iolta/) - How to Use Your IOLTA Account as a Profitable Tool Yes, when used correctly, your IOLTA account can be a very profitable tool. But when it’s used incorrectly it can lead to serious problems.Watch RJon’s lesson and learn how to use your law firm’s IOLTA account to generate profits for your law firm.Get instant access
- [Normalized Salary](https://profitfirstforlawyers.com/normalized-salary/) - How to Calculate and Normalize Your Salary As a law firm owner, you wear multiple hats. Learn how to view your tasks objectively and scrutinize what job responsibility “bucket” your tasks fall into. Analyzing your time and effort like this allows you to normalize your salary. Watch and learn as RJon explains in depth the steps
- [For Sale](https://profitfirstforlawyers.com/for-sale-speech/) - How to Value a Law Firm Eventually Your Law Firm Will be Sold. Do You Know How to Properly Value it? More importantly, what will the buyers be buying? What’s important to them?Learn the five (5) main categories that matter most to buyers so you can properly value your firm.
- [Cash Versus Accrual](https://profitfirstforlawyers.com/cashvsaccrual/) - Cash vs Accrual Basis Accounting During How to Manage a Small Law Firm’s “Live Quarterly Meeting” RJon discusses Gross Revenue with the audience. Watch as RJon and the audience discuss whether Gross Revenue is money collected or money earned. This conversation leads into a good lesson on the difference between cash-basis vs accrual basis accounting systems.
- [How to Use Debt as a Ladder](https://profitfirstforlawyers.com/debt/) - How to Use Debt as a Ladder Debt Can Be a Good Thing for Your Business Debt can be dangerous for your law firm. Or it can be a valuable tool.It’s all about how you use it. Debt that nets a positive ROI is climbing the debt ladder.Listen as RJon talks about performing and non-performing debt
- [How to Manage Cash Flow in Your Contingency Practice](https://profitfirstforlawyers.com/contingencycashflow/) - How to Manage Cash Flow in Your Contingency Practice Fill out the form below and get our contingency template. With this template you will be able to predict, manage, and even out cash flow in your contingency-based law firm. First Name * Last Name * Email * Submit
- [Debt Ladder](https://profitfirstforlawyers.com/debt-ladder/) - Using Debt as a Ladder with "Performing Debt" Listen as RJon Talks About Performing Debt (While at a Performance) Debt that nets a positive ROI is climbing the debt ladder. Listen as RJon does a deep dive into Performing and Non-Performing debt. What it is and how to choose the right debt when building up
- [How to Solve a Cash Crunch](https://profitfirstforlawyers.com/cashcrunch/) - Download Our Cash Crunch eBook The emotional rollercoaster of a cash crunch is a unique blend of frustration, worry, and panic.When it happens, you’ll be tempted to make fear-driven decisions, prioritize expenses, negotiate with creditors, and maybe even consider dipping into reserves.Don’t panic!Fill out the form below for instant access to our Cash Crunch eBook
- [Difference Between CFO, Accountant, Bookkeeper](https://profitfirstforlawyers.com/differencecfobookeeper/) - The Roles of a Financial Dream Team Learn who you need on your financial team to get from where you are, to where you want to be! Do you need someone to accurately report on where you’ve been on your journey?Or, do you need someone to help you figure out the best route and vehicle
- [How to Build Your Financial Team](https://profitfirstforlawyers.com/thedifference/) - The Financial Team Build Your Financial Dream Team Many law firm owners think they just need a bookkeeper to handle their books and a CPA to file their taxes. The problem is that most bookkeepers suck, and most CPAs are not tax strategists.If you’re serious about improving the profitability of your law firm, you have
- [Actual Financial Meeting Resource](https://profitfirstforlawyers.com/actualfinancialmeeting-resource/) - An Actual Financial Meeting with a Bookkeeper Monthly Bookkeeper Meeting Bookkeeping Call #1 Bookkeeping Call #2 Bookkeeping Call #3
- [Your Law Firm Is NOT Alone. And You’re Not Crazy!](https://profitfirstforlawyers.com/amicrazy/) - Your Law Firm (and You) Are Not Alone! And You're NOT Crazy Is it Beginning to Dawn on You How Much Profit You've Been Leaving on the Table? Do you feel like you’re in an episode of the Twilight Zone? Aren’t you glad you’re reading Profit First for Lawyers NOW vs 10 years from now?
- [Resource 20 FromNotLQM2020](https://profitfirstforlawyers.com/resource-20-fromnotlqm2020/) - How to Spot a Bookkeeper That Doesn't Suck! (And One That Does) Watch this behind-the-scenes video of RJon breaking down why law firm owners need to take an active interest in understanding their chart of accounts so they don’t get led into data blindness by their bookkeeper. Bookkeepers who suck will pull you into “data
- [Static vs. Dynamic Overhead](https://profitfirstforlawyers.com/static-vs-dynamic-overhead/) - Static vs. Dynamic Overhead
- [Understanding Static Vs. Dynamic Overhead](https://profitfirstforlawyers.com/staticversusdynamic/) - Understanding Static Vs. Dynamic Overhead Bad bookkeepers and bad accountants love to give advice like “cut overhead to increase profits”… without recognizing that some overhead directly drives profitability!That’s why YOU need to understand the difference between Static Overhead and Dynamic Overhead.This video lesson will help.Fill out the form to watch RJon explain this in front of thousands
- [Your Business Plan Workbook](https://profitfirstforlawyers.com/businessplan2/) - Your Business Plan Workbook A business plan tells a story that is supported by numbers.This workbook will help law firm owners describe how the firm is supposed to make money for its shareholders by serving its clients and in what different ways it will make money. Go through the exercises in this workbook to create a
- [G.A.S. Call Scripts: The Magic Marketing Tool](https://profitfirstforlawyers.com/gascall/) - G.A.S. Call Scripts: The Magic Marketing Tool One of the most consistently effective marketing tactics available to law firm owners also happens to be simple and low-tech.In the How to Manage (HTM) community we refer to this marketing tactic as “G.A.S. Calls.” G.A.S. stands for “Give A Sh*t” – as in, show your clients and
- [How to Calculate Labor Cost](https://profitfirstforlawyers.com/laborcostratio/) - How to Calculate Labor Cost Labor Cost is a Very Important Key Performance Indicator (KPI) The thing to remember is that the more tools, training, and support the firm provides for its staff, the more efficient the staff will become. This will increase the firm’s capacity to be more productive with an ever-improving Labor Cost Ratio. Fill
- [Resource Bundle](https://profitfirstforlawyers.com/resourcebundle/) - Bonus Video Content Fill out the form below and get exclusive video access to "THE Metrics Law Firm Owners Need to Monitor" delivered straight to your inbox. Financial Dashboards and Metrics Your Law Firm Needs Listen to RJon explain the financial data to request from your bookkeeper and how your skillset as a lawyer makes
- [Take The Quiz And Win a Prize!](https://profitfirstforlawyers.com/quiz/) - Quiz! How Healthy Are Your Financials? How healthy are your financials? This quiz will give you the answer to that question.Remember, whatever your score is (and it’s probably going to be low, at least at first) IT DOESN’T HAVE TO BE LIKE THIS FOR YOU!The first reason law firms struggle to remain profitable is a
- [Did Someone Recommend You Read This Book?](https://profitfirstforlawyers.com/thankyounote/) - Did Someone Recommend You Read Profit First for Lawyers? If so, RJon would like to send them a THANK YOU letter!Let us know who recommended this book to you by filling out the form below. First Name * Last Name * Email * Referrer Name * Referrer Email * Submit
- [Are YOU Ready to Start Reading Profit First for Lawyers?](https://profitfirstforlawyers.com/resourcebundlecover/) - Are YOU Ready to Start Reading Profit First for Lawyers? As a special “thank you” we’ve put together this BONUS resource bundle for you. Fill Out the Form Below and Get Instant Access to Our Resource Bundle Once you fill out the form, we will email you a collection of templates, tools, and bonus training
- [Tax Workshop Thank You](https://profitfirstforlawyers.com/tax-workshop-thank-you/) - Thank You For Your Interest in The Tax Strategy Workshop! Our Team Will Be in Contact With you Soon!
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- [The Automatic Marketing Machine](https://profitfirstforlawyers.com/the-automatic-marketing-machine/) - Learn How to Attract Clients Predictably, Sustainably… and Automatically! Stop losing sleep because you’re not sure where your next client is going to come from. Stop worrying about how you’re going to meet payroll. Break the cycle of unpredictable cash flow by creating an Automatic Marketing Machine for your business! The key to growing your
- [PF4L Chapter08](https://profitfirstforlawyers.com/pf4l-chapter08/) - PF4L Chapter08
- [PF4L Chapter07](https://profitfirstforlawyers.com/pf4l-chapter07/) - PF4L Chapter07
- [Evaluate Your Financial Reports](https://profitfirstforlawyers.com/evaluate/) - Evaluate Your Financial Reports We’re putting the finishing touches on this resource. Please sign up below and we’ll let you know when it’s available. First Name * Last Name * Email * Submit
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- [Law Firm Financials](https://profitfirstforlawyers.com/financialsample/) - Full Sampe Table of Contents for a Set of Financials Want access to a full set of law firm financials?Use these documents to assess the quality of the reporting that your current bookkeeper and/or accountant are providing for your law firm. This will help you spot opportunities to improve and make your firm more profitable!Fill
- [Working Capital Resource](https://profitfirstforlawyers.com/workingcapital-resource/) - Working Capital Resource
- [Website Terms And Conditions Of Use](https://profitfirstforlawyers.com/website-terms-and-conditions-of-use/) - Website Terms And Conditions Of Use Version 1.1 – Last updated: July 7th, 2023Please read these Terms and Conditions of Use (“Terms”, “Terms and Conditions”) carefully before using the website located at https://profitfirstforlawyers.com/ (including the private members area accessible when you become a member, collectively, the “Site”) operated by Profit First For Lawyers II, Incorporated
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- [The Seven Stages of Law Firm Growth](https://profitfirstforlawyers.com/sevenstages/) - The Seven Stages of Law Firm Growth We’re putting the finishing touches on this resource. Please sign up below and we’ll let you know when it’s available. First Name * Last Name * Email * Submit
- [Resource Bundle Downloads](https://profitfirstforlawyers.com/resourcebundledownloads/) - Resource Bundle Downloads
- [Making Sense of Your Total Owner Benefits](https://profitfirstforlawyers.com/totalownerbenefits/) - Total Owner Benefits (TOB) Lesson Understanding your Total Owner Benefits is critical to understanding the total financial picture of your law firm. This video lesson makes it easy. You’ll learn: What Exactly “Total Owner Benefits” Really AreHow to Calculate Your Total Owner BenefitsHow Your Total Owner Benefits fit Into Your Law Firm Financial StrategyFill out the form for
- [Life is Much Better When Your Law Firm Has Sufficient Working Capital](https://profitfirstforlawyers.com/workingcapital/) - Life is Much Better When Your Law Firm Has Sufficient Working Capital We’re putting the finishing touches on this resource. Please sign up below and we’ll let you know when it’s available. First Name * Last Name * Email * Submit
- [How to Value a Law Firm](https://profitfirstforlawyers.com/forsale/) - How to Value a Law Firm Law firms, like every other type of business, can be bought and sold. How is a law firm valued and what does the process of selling a law firm look like?Watch the lesson to learn how it works. And please note: these concepts are valuable and relevant to your
- [Profit First for Lawyers Audiobook](https://profitfirstforlawyers.com/audiobook/) - Profit First for Lawyers Audiobook The Profit First for Lawyers audiobook is currently in production – please submit the form below and we’ll let you know as soon as it’s available. First Name * Last Name * Email * SEND ME UPDATES!
- [How to Calculate Normalized Salary](https://profitfirstforlawyers.com/normalized/) - How to Calculate Normalized Salary Confused about how to calculate normalized salary? This lesson will teach you how to do it – and you’ll learn why it’s so important in the first place.Fill out the form for instant access! First Name * Last Name * Email * SEND ME THE LESSON!
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- [Cash Injection Workshop](https://profitfirstforlawyers.com/cash-injection-workshop/) - Cash Injection Workshop Cash Injection Workshop Day 1 – Session 1 Cash Injection Workshop Day 1 – Session 2 Cash Injection Workshop Day 1 – Session 3 Cash Injection Workshop Day 1 – Session 4 Return to Top
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