1
00:00:00,000 --> 00:00:04,200
While RJon is away, Team RJon's gonna

2
00:00:04,200 --> 00:00:04,710
play.

3
00:00:05,250 --> 00:00:09,390
We're here to bring you our
favorite actionable insights and

4
00:00:09,390 --> 00:00:11,130
content from RJon's newest

5
00:00:11,130 --> 00:00:13,470
book Profit First For Lawyers.

6
00:00:14,010 --> 00:00:17,430
Profit First For Lawyers is going
to accelerate your law firm's

7
00:00:17,430 --> 00:00:21,660
growth so that you can profit in
every area of your life, not just

8
00:00:21,660 --> 00:00:22,060
financially.

9
00:00:22,060 --> 00:00:24,060
Team RJon is also gonna

10
00:00:24,060 --> 00:00:26,130
be sharing what it's really like to

11
00:00:26,130 --> 00:00:27,605
work with RJon Robins behind

12
00:00:27,605 --> 00:00:28,200
the scenes.

13
00:00:28,860 --> 00:00:34,260
So, put your BS aside for the next few
minutes and put yourself, your family,

14
00:00:34,320 --> 00:00:37,470
your firm, and your profit first.

15
00:00:44,760 --> 00:00:49,140
Welcome to the inaugural episode of
the Profit First For Lawyers podcast.

16
00:00:49,420 --> 00:00:50,640
My name is Karli, and I'm

17
00:00:50,640 --> 00:00:50,970
gonna be your

18
00:00:50,970 --> 00:00:51,367
host.

19
00:00:51,367 --> 00:00:52,955
Team RJon is putting

20
00:00:52,955 --> 00:00:55,170
this podcast together as part of the book

21
00:00:55,170 --> 00:00:55,512
launch.

22
00:00:55,512 --> 00:00:56,880
While RJon is vacationing

23
00:00:56,880 --> 00:00:57,750
with his family in

24
00:00:57,750 --> 00:00:58,153
Paris.

25
00:00:58,153 --> 00:00:58,556
Shhhhh...

26
00:00:58,556 --> 00:00:59,765
he has no

27
00:00:59,765 --> 00:01:00,240
idea.

28
00:01:00,750 --> 00:01:01,950
You're gonna meet the other members

29
00:01:01,950 --> 00:01:03,030
of Team RJon as we get

30
00:01:03,030 --> 00:01:04,349
a little further in the season.

31
00:01:04,620 --> 00:01:08,310
But the reason I got nominated to host
this thing is because, I was in the

32
00:01:08,310 --> 00:01:10,440
studio with RJon as he recorded

33
00:01:10,440 --> 00:01:12,660
the audiobook for Profit
First For Lawyers.

34
00:01:12,660 --> 00:01:13,260
So I

35
00:01:13,260 --> 00:01:14,580
have all the tea.

36
00:01:14,580 --> 00:01:15,240
Okay, so

37
00:01:15,240 --> 00:01:16,050
let's get started.

38
00:01:16,410 --> 00:01:21,600
This first segment is a teaser from
chapter one, paragraph one, sentence one

39
00:01:21,870 --> 00:01:24,090
of the Profit First For Lawyers audiobook.

40
00:01:24,095 --> 00:01:24,539
Because let's

41
00:01:24,539 --> 00:01:26,100
face it, RJon sets the

42
00:01:26,100 --> 00:01:27,600
tone better than I ever could.

43
00:01:28,890 --> 00:01:31,050
This book will make your
law firm more profitable.

44
00:01:31,470 --> 00:01:33,180
It may also piss you off.

45
00:01:33,930 --> 00:01:35,490
This book is meant to be a

46
00:01:35,490 --> 00:01:38,355
rallying cry for entrepreneurially

47
00:01:38,355 --> 00:01:40,755
minded small law firm owners everywhere.

48
00:01:41,595 --> 00:01:43,185
This book is dedicated to you.

49
00:01:43,275 --> 00:01:46,515
If you are committed to finding a
better way to grow your business

50
00:01:46,755 --> 00:01:48,645
and a better way to live your life.

51
00:01:49,575 --> 00:01:53,745
If you implement what I'm gonna be sharing
with you in this book, your law firm

52
00:01:53,775 --> 00:01:55,965
will definitely become more profitable.

53
00:01:56,715 --> 00:02:00,405
You will feel more confidence,
and you will begin to experience

54
00:02:00,585 --> 00:02:04,634
the unique satisfaction that comes
from being able to put more of the

55
00:02:04,634 --> 00:02:06,525
revenue collected by your law firm.

56
00:02:07,065 --> 00:02:12,105
Into your own personal bank
account reliably every month, every

57
00:02:12,109 --> 00:02:14,595
quarter, year after year after year.

58
00:02:15,285 --> 00:02:20,745
These are my promises to you as
author (and narrator) to you, the

59
00:02:20,745 --> 00:02:21,777
reader.

60
00:02:21,777 --> 00:02:25,905
Okay, how'd, that do

61
00:02:25,905 --> 00:02:26,565
as a teaser?

62
00:02:27,135 --> 00:02:30,584
I promise you the rest of the book
is just as fun, just as dynamic.

63
00:02:30,584 --> 00:02:32,084
You should definitely buy it.

64
00:02:32,775 --> 00:02:35,325
This next clip is going to expand
on the question you might be

65
00:02:35,325 --> 00:02:38,775
asking yourself, which is, why
is this going to piss me off?

66
00:02:38,895 --> 00:02:40,155
This is coming from one of the coaching

67
00:02:40,160 --> 00:02:42,105
sessions that RJon did in between

68
00:02:42,105 --> 00:02:43,305
studio sessions.

69
00:02:43,515 --> 00:02:47,535
The criteria for these lessons is
that they have to be practical, they

70
00:02:47,535 --> 00:02:51,585
have to be profitable, and they have
to improve the mindset of the law

71
00:02:51,585 --> 00:02:55,155
firm owners and entrepreneurs that
participate in these coaching calls.

72
00:02:55,305 --> 00:02:58,905
On this particular week, while we were in
the studio, the theme of those coaching

73
00:02:58,905 --> 00:03:00,705
calls was, "Why are you afraid of

74
00:03:00,705 --> 00:03:01,050
profit?"

75
00:03:01,050 --> 00:03:02,085
Now notice I

76
00:03:02,085 --> 00:03:02,805
didn't say, "If".

77
00:03:03,615 --> 00:03:05,565
I didn't say, if you are afraid of profit.

78
00:03:05,565 --> 00:03:07,695
I said, why are you afraid of profit?

79
00:03:07,695 --> 00:03:09,325
Because as RJon talks about,

80
00:03:09,375 --> 00:03:12,285
everybody is afraid of profit
in some way or another.

81
00:03:12,375 --> 00:03:16,035
We're gonna be featuring a lot of the
segments from this particular week of

82
00:03:16,035 --> 00:03:20,445
coaching because after all, adjusting
your mindset around profitability will

83
00:03:20,445 --> 00:03:24,285
help you be more profitable, and that
is our entire goal for this podcast.

84
00:03:24,495 --> 00:03:26,265
At this particular point
in the clip we're about

85
00:03:26,265 --> 00:03:27,584
to show, RJon was speaking

86
00:03:27,584 --> 00:03:31,304
about the many ways that we
subconsciously sabotage our own

87
00:03:31,304 --> 00:03:32,745
ability to be more profitable.

88
00:03:33,075 --> 00:03:37,785
And here's a hint, it has absolutely
nothing to do with numbers.

89
00:03:40,470 --> 00:03:43,530
You're saying the fear
of profit is my fear

90
00:03:43,530 --> 00:03:47,301
of becoming even more resentful.

91
00:03:47,301 --> 00:03:48,810
When you

92
00:03:48,810 --> 00:03:54,690
triple your income it's going to create
all kinds of chaos in your personal life.

93
00:03:56,220 --> 00:03:57,180
Do you get that?

94
00:03:57,930 --> 00:03:58,320
Okay.

95
00:03:59,490 --> 00:04:00,660
Do you not see that?

96
00:04:02,160 --> 00:04:03,000
No, I do see that.

97
00:04:03,060 --> 00:04:03,390
Okay.

98
00:04:05,040 --> 00:04:07,980
Is chaos in your personal life,
something you're looking forward

99
00:04:07,980 --> 00:04:11,739
to  or is chaos in your personal
life something that's a little scary?

100
00:04:13,299 --> 00:04:13,900
It's scary.

101
00:04:14,620 --> 00:04:21,850
Okay, so to see if you can follow
this simple formula, more financial

102
00:04:21,850 --> 00:04:25,539
profit equals scary chaos in my

103
00:04:25,539 --> 00:04:26,539
personal life.

104
00:04:27,039 --> 00:04:28,539
I want to avoid

105
00:04:28,539 --> 00:04:33,174
scary chaos in my personal
life, therefore, I need to

106
00:04:33,174 --> 00:04:34,674
avoid more financial profit.

107
00:04:35,965 --> 00:04:41,634
Because more financial profit leads
to scary chaos in my personal life.

108
00:04:42,324 --> 00:04:47,514
Don't wanna have scary chaos in my
personal life, so gotta find a way to make

109
00:04:47,520 --> 00:04:49,465
sure I don't make more financial profit.

110
00:04:50,004 --> 00:04:54,025
Because if I make more financial
profit, I'll have scary chaos in my

111
00:04:54,025 --> 00:04:57,145
personal life, which I don't wanna
have scary chaos in my personal life.

112
00:04:57,354 --> 00:05:02,334
So gotta find ways to not
have more financial profit.

113
00:05:03,234 --> 00:05:05,394
None of this I'm saying is conscious.

114
00:05:06,655 --> 00:05:08,694
I'm saying it's subconscious.

115
00:05:09,444 --> 00:05:12,174
It's happening on a subconscious level.

116
00:05:21,084 --> 00:05:28,164
And that's just one of the things that
more profit is probably gonna cause that

117
00:05:28,164 --> 00:05:30,294
your subconscious is probably scared of.

118
00:05:32,289 --> 00:05:34,659
Well, if I wanna avoid the

119
00:05:34,659 --> 00:05:36,159
scary chaos in my personal

120
00:05:36,159 --> 00:05:40,419
life and all the other things that
are gonna be scary and uncomfortable

121
00:05:40,424 --> 00:05:45,309
when my income triples and I gotta
prevent my income from tripling.

122
00:05:47,109 --> 00:05:48,309
What are some good ways to do

123
00:05:48,309 --> 00:05:48,737
that?

124
00:05:49,164 --> 00:05:50,020
1: Don't hire

125
00:05:50,020 --> 00:05:52,389
the people that I need
to hire to triple my

126
00:05:52,389 --> 00:05:53,196
income.

127
00:05:54,002 --> 00:05:55,614
2: Don't train

128
00:05:55,614 --> 00:05:58,284
them so they can do their job to triple my

129
00:05:58,284 --> 00:05:58,831
income.

130
00:05:59,378 --> 00:06:01,564
3: Don't hold them accountable.

131
00:06:02,111 --> 00:06:03,204
4: Don't hire

132
00:06:03,204 --> 00:06:03,744
a contract

133
00:06:03,744 --> 00:06:05,094
attorney to give me the freedom

134
00:06:05,094 --> 00:06:08,155
to do the things I need
to do so that I can triple

135
00:06:08,155 --> 00:06:09,066
my income.

136
00:06:09,522 --> 00:06:10,434
5: Don't manage

137
00:06:10,434 --> 00:06:13,194
my accounts receivables so
that my income doesn't triple.

138
00:06:13,944 --> 00:06:17,574
These are all things that I could do
to prevent my income from tripling

139
00:06:17,784 --> 00:06:21,954
so that I don't ever have to face the
scary things that will happen in my

140
00:06:21,954 --> 00:06:25,864
life when my income triples.

141
00:06:25,914 --> 00:06:26,905
Are you seeing the formula?

142
00:06:27,344 --> 00:06:27,634
Yeah.

143
00:06:28,134 --> 00:06:33,414
That is what we all, I think most of us,
I won't say all of us, I'll say most of

144
00:06:33,414 --> 00:06:38,304
us I think can see this very clearly, this
pattern going on in what you're saying.

145
00:06:38,604 --> 00:06:43,194
And because you're a litigator and
because you're good at arguing, you are

146
00:06:44,814 --> 00:06:48,234
pursuing a strategy of being oblivious.

147
00:06:49,059 --> 00:06:53,349
Your subconscious has you believing
that you have no idea what's going on?

148
00:06:53,349 --> 00:06:54,249
I have no idea.

149
00:06:54,249 --> 00:06:55,809
I just don't understand anything.

150
00:06:56,079 --> 00:06:59,829
Because I would imagine, and I'm just
guessing here, I don't know you very

151
00:06:59,829 --> 00:07:04,149
well, but I've done this for 20 years and
I've worked with thousands and thousands

152
00:07:04,149 --> 00:07:07,809
and thousands of people, and I've done
lots and lots and lots of mindset work

153
00:07:07,809 --> 00:07:12,309
and masterminds and everything else,
and I'm just gonna sort of guess that

154
00:07:12,459 --> 00:07:20,139
one of the stories in your family, for
when it's okay to stop doing something

155
00:07:20,139 --> 00:07:24,639
that's scary or uncomfortable is when
we're confused and when we don't know

156
00:07:24,769 --> 00:07:25,809
and when we don't, when

157
00:07:25,809 --> 00:07:26,889
we're unaware of things.

158
00:07:27,819 --> 00:07:31,089
And I'd imagine that's probably
a story in your family history of

159
00:07:31,089 --> 00:07:34,749
when it's okay to stop is when we
don't know or when we're confused.

160
00:07:35,169 --> 00:07:40,149
And so your subconscious goes to that
story and keeps you confused and unaware

161
00:07:40,154 --> 00:07:42,399
and oblivious so that you'll stop.

162
00:07:45,864 --> 00:07:47,124
This is scary stuff.

163
00:07:47,574 --> 00:07:49,494
It takes a lot of courage to do this.

164
00:07:49,494 --> 00:07:51,954
This is the, this is personal development.

165
00:07:52,014 --> 00:07:53,214
The hardest part of building a

166
00:07:53,214 --> 00:07:55,254
business is the personal

167
00:07:55,254 --> 00:07:55,764
development.

168
00:07:56,244 --> 00:08:00,444
This is why more people don't
have a million dollars of personal

169
00:08:00,444 --> 00:08:03,684
income or whatever their personal
income, whatever their goal is.

170
00:08:04,404 --> 00:08:07,884
This is why most people don't
have more personal income.

171
00:08:08,604 --> 00:08:12,264
This is why more people don't have more
personal freedom from their business.

172
00:08:13,509 --> 00:08:16,299
Because they're not
willing to do this work.

173
00:08:18,849 --> 00:08:19,179
Whew.

174
00:08:20,080 --> 00:08:20,979
Powerful stuff.

175
00:08:21,369 --> 00:08:24,249
So as much as we think that
profitability is about the numbers,

176
00:08:24,249 --> 00:08:25,900
it's really about the mindset.

177
00:08:26,199 --> 00:08:30,309
What subconscious fears are holding you
back from profitability in your life?

178
00:08:31,224 --> 00:08:34,134
Thank you for joining me on
this inaugural episode of The

179
00:08:34,134 --> 00:08:36,624
Profit First For Lawyers podcast.

180
00:08:37,104 --> 00:08:39,444
Next time we're gonna be
joined by another member

181
00:08:39,444 --> 00:08:40,469
of Team RJon, who will

182
00:08:40,469 --> 00:08:44,275
be sharing one of their favorite chapters
of the Profit First For Lawyers book.

183
00:08:44,785 --> 00:08:49,435
So be sure to subscribe to this
podcast, tell a friend, ask them to

184
00:08:49,435 --> 00:08:51,655
subscribe to this podcast, and then go

185
00:08:51,655 --> 00:08:54,775
to ProfitFirstForLawyers.com.

186
00:08:54,775 --> 00:08:55,974
(for,  F O R)

187
00:08:56,814 --> 00:08:59,134
And bulk order a hundred

188
00:08:59,134 --> 00:08:59,300
books.

189
00:08:59,300 --> 00:08:59,964
Share them with your

190
00:08:59,964 --> 00:09:04,435
friends, your colleagues, but
really just get your own copy.

191
00:09:05,574 --> 00:09:09,954
Thank you for joining us on our first
ever episode of Profit First For Lawyers,

192
00:09:10,254 --> 00:09:15,084
if you like what you're hearing, tell a
friend and go and get your own copy of the

193
00:09:15,089 --> 00:09:20,314
Profit First For Lawyers book at
www.ProfitFirstForLawyers.com.

194
00:09:20,364 --> 00:09:23,364
Your future self is gonna thank
you and we'll see you next time.