While RJon is away, Team RJon's gonna
play.
We're here to bring you our favorite actionable insights and
content from RJon's newest
book Profit First For Lawyers.
Profit First For Lawyers is going to accelerate your law firm's
growth so that you can profit in every area of your life, not just
financially.
Team RJon is also gonna
be sharing what it's really like to
work with RJon Robins behind
the scenes.
So, put your BS aside for the next few minutes and put yourself, your family,
your firm, and your profit first.
Welcome to the inaugural episode of the Profit First For Lawyers podcast.
My name is Karli, and I'm
gonna be your
host.
Team RJon is putting
this podcast together as part of the book
launch.
While RJon is vacationing
with his family in
Paris.
Shhhhh...
he has no
idea.
You're gonna meet the other members
of Team RJon as we get
a little further in the season.
But the reason I got nominated to host this thing is because, I was in the
studio with RJon as he recorded
the audiobook for Profit First For Lawyers.
So I
have all the tea.
Okay, so
let's get started.
This first segment is a teaser from chapter one, paragraph one, sentence one
of the Profit First For Lawyers audiobook.
Because let's
face it, RJon sets the
tone better than I ever could.
This book will make your law firm more profitable.
It may also piss you off.
This book is meant to be a
rallying cry for entrepreneurially
minded small law firm owners everywhere.
This book is dedicated to you.
If you are committed to finding a better way to grow your business
and a better way to live your life.
If you implement what I'm gonna be sharing with you in this book, your law firm
will definitely become more profitable.
You will feel more confidence, and you will begin to experience
the unique satisfaction that comes from being able to put more of the
revenue collected by your law firm.
Into your own personal bank account reliably every month, every
quarter, year after year after year.
These are my promises to you as author (and narrator) to you, the
reader.
Okay, how'd, that do
as a teaser?
I promise you the rest of the book is just as fun, just as dynamic.
You should definitely buy it.
This next clip is going to expand on the question you might be
asking yourself, which is, why is this going to piss me off?
This is coming from one of the coaching
sessions that RJon did in between
studio sessions.
The criteria for these lessons is that they have to be practical, they
have to be profitable, and they have to improve the mindset of the law
firm owners and entrepreneurs that participate in these coaching calls.
On this particular week, while we were in the studio, the theme of those coaching
calls was, "Why are you afraid of
profit?"
Now notice I
didn't say, "If".
I didn't say, if you are afraid of profit.
I said, why are you afraid of profit?
Because as RJon talks about,
everybody is afraid of profit in some way or another.
We're gonna be featuring a lot of the segments from this particular week of
coaching because after all, adjusting your mindset around profitability will
help you be more profitable, and that is our entire goal for this podcast.
At this particular point in the clip we're about
to show, RJon was speaking
about the many ways that we subconsciously sabotage our own
ability to be more profitable.
And here's a hint, it has absolutely nothing to do with numbers.
You're saying the fear of profit is my fear
of becoming even more resentful.
When you
triple your income it's going to create all kinds of chaos in your personal life.
Do you get that?
Okay.
Do you not see that?
No, I do see that.
Okay.
Is chaos in your personal life, something you're looking forward
to or is chaos in your personal life something that's a little scary?
It's scary.
Okay, so to see if you can follow this simple formula, more financial
profit equals scary chaos in my
personal life.
I want to avoid
scary chaos in my personal life, therefore, I need to
avoid more financial profit.
Because more financial profit leads to scary chaos in my personal life.
Don't wanna have scary chaos in my personal life, so gotta find a way to make
sure I don't make more financial profit.
Because if I make more financial profit, I'll have scary chaos in my
personal life, which I don't wanna have scary chaos in my personal life.
So gotta find ways to not have more financial profit.
None of this I'm saying is conscious.
I'm saying it's subconscious.
It's happening on a subconscious level.
And that's just one of the things that more profit is probably gonna cause that
your subconscious is probably scared of.
Well, if I wanna avoid the
scary chaos in my personal
life and all the other things that are gonna be scary and uncomfortable
when my income triples and I gotta prevent my income from tripling.
What are some good ways to do
that?
1: Don't hire
the people that I need to hire to triple my
income.
2: Don't train
them so they can do their job to triple my
income.
3: Don't hold them accountable.
4: Don't hire
a contract
attorney to give me the freedom
to do the things I need to do so that I can triple
my income.
5: Don't manage
my accounts receivables so that my income doesn't triple.
These are all things that I could do to prevent my income from tripling
so that I don't ever have to face the scary things that will happen in my
life when my income triples.
Are you seeing the formula?
Yeah.
That is what we all, I think most of us, I won't say all of us, I'll say most of
us I think can see this very clearly, this pattern going on in what you're saying.
And because you're a litigator and because you're good at arguing, you are
pursuing a strategy of being oblivious.
Your subconscious has you believing that you have no idea what's going on?
I have no idea.
I just don't understand anything.
Because I would imagine, and I'm just guessing here, I don't know you very
well, but I've done this for 20 years and I've worked with thousands and thousands
and thousands of people, and I've done lots and lots and lots of mindset work
and masterminds and everything else, and I'm just gonna sort of guess that
one of the stories in your family, for when it's okay to stop doing something
that's scary or uncomfortable is when we're confused and when we don't know
and when we don't, when
we're unaware of things.
And I'd imagine that's probably a story in your family history of
when it's okay to stop is when we don't know or when we're confused.
And so your subconscious goes to that story and keeps you confused and unaware
and oblivious so that you'll stop.
This is scary stuff.
It takes a lot of courage to do this.
This is the, this is personal development.
The hardest part of building a
business is the personal
development.
This is why more people don't have a million dollars of personal
income or whatever their personal income, whatever their goal is.
This is why most people don't have more personal income.
This is why more people don't have more personal freedom from their business.
Because they're not willing to do this work.
Whew.
Powerful stuff.
So as much as we think that profitability is about the numbers,
it's really about the mindset.
What subconscious fears are holding you back from profitability in your life?
Thank you for joining me on this inaugural episode of The
Profit First For Lawyers podcast.
Next time we're gonna be joined by another member
of Team RJon, who will
be sharing one of their favorite chapters of the Profit First For Lawyers book.
So be sure to subscribe to this podcast, tell a friend, ask them to
subscribe to this podcast, and then go
to ProfitFirstForLawyers.com.
(for, F O R)
And bulk order a hundred
books.
Share them with your
friends, your colleagues, but really just get your own copy.
Thank you for joining us on our first ever episode of Profit First For Lawyers,
if you like what you're hearing, tell a friend and go and get your own copy of the
Profit First For Lawyers book at www.ProfitFirstForLawyers.com.
Your future self is gonna thank you and we'll see you next time.