1 00:00:00,060 --> 00:00:03,510 If your subconscious has a story and knows that you'll quit, it's okay to quit. 2 00:00:03,510 --> 00:00:05,310 In your in your story. 3 00:00:05,520 --> 00:00:07,470 It's okay to quit when you're sick. 4 00:00:07,530 --> 00:00:08,610 What's your subconscious gonna 5 00:00:08,610 --> 00:00:09,177 do? 6 00:00:09,177 --> 00:00:13,719 While RJon is away, Team RJon's gonna play. 7 00:00:13,770 --> 00:00:17,910 We're here to bring you our favorite actionable insights and 8 00:00:17,910 --> 00:00:19,650 content from RJon's newest 9 00:00:19,650 --> 00:00:22,020 book, Profit First For Lawyers. 10 00:00:22,460 --> 00:00:25,880 Profit First For Lawyers is going to accelerate your law firm's 11 00:00:25,880 --> 00:00:30,110 growth so that you can profit in every area of your life, not just 12 00:00:30,110 --> 00:00:30,520 financially. 13 00:00:30,520 --> 00:00:32,570 Team RJon is also gonna 14 00:00:32,570 --> 00:00:34,640 be sharing what it's really like to 15 00:00:34,644 --> 00:00:36,110 work with RJon Robins behind 16 00:00:36,110 --> 00:00:36,710 the scenes. 17 00:00:37,400 --> 00:00:42,800 So put your BS aside for the next few minutes and put yourself, your family, 18 00:00:42,800 --> 00:00:46,250 your firm, and your profit first. 19 00:00:48,975 --> 00:00:52,995 Welcome back to another episode of the Profit First For Lawyers podcast. 20 00:00:53,385 --> 00:00:57,015 Today we're talking about how to keep moving forward even when your 21 00:00:57,015 --> 00:00:59,685 subconscious is screaming at you to stop. 22 00:01:00,540 --> 00:01:03,209 But before we do that, one thing the other 23 00:01:03,209 --> 00:01:04,920 members of Team RJon pointed out 24 00:01:04,920 --> 00:01:08,190 to me, as we've been curating these episodes, is that I haven't 25 00:01:08,190 --> 00:01:10,140 been answering my own questions. 26 00:01:11,370 --> 00:01:13,590 If you've been listening to our previous episodes, you know that 27 00:01:13,590 --> 00:01:16,535 we had Tami on episode two and Zoey on episode 28 00:01:16,535 --> 00:01:19,440 four, and I grilled them about what it's like to 29 00:01:19,440 --> 00:01:20,808 work with RJon Robins. 30 00:01:20,808 --> 00:01:21,150 And 31 00:01:21,150 --> 00:01:25,170 I'm gonna take a moment now as they've ordered to grill myself. 32 00:01:25,890 --> 00:01:26,220 So... 33 00:01:27,210 --> 00:01:27,780 Welcome to the 34 00:01:27,780 --> 00:01:28,710 podcast, Karli. 35 00:01:28,710 --> 00:01:29,640 Thanks so 36 00:01:29,640 --> 00:01:30,720 much for being on today. 37 00:01:30,750 --> 00:01:32,250 Can you talk a little bit about your 38 00:01:32,250 --> 00:01:34,179 role on Team RJon? 39 00:01:34,179 --> 00:01:35,145 Well, thanks 40 00:01:35,145 --> 00:01:35,955 so much for having me 41 00:01:35,955 --> 00:01:37,135 on today, Karli. 42 00:01:37,135 --> 00:01:40,285 So I am one of RJon's project managers. 43 00:01:40,335 --> 00:01:43,155 Specifically, I manage his book projects. 44 00:01:43,335 --> 00:01:43,815 I actually 45 00:01:43,815 --> 00:01:45,285 started out as RJonJohn's executive 46 00:01:45,285 --> 00:01:49,575 assistant, but after seeing my giant wall of books, he actually asked 47 00:01:49,575 --> 00:01:53,505 me if I'd be interested in stepping into more of that kind of role. 48 00:01:53,505 --> 00:01:55,605 And honestly, I couldn't be happier with the change. 49 00:01:55,605 --> 00:01:57,555 This is like little girl dreams come true. 50 00:01:58,695 --> 00:01:59,745 Oh yeah. 51 00:02:00,075 --> 00:02:00,375 Okay. 52 00:02:00,375 --> 00:02:01,575 And what did you think 53 00:02:01,575 --> 00:02:03,255 working with RJon Robins was 54 00:02:03,255 --> 00:02:05,655 going to be like prior to getting this job? 55 00:02:07,020 --> 00:02:09,810 Yeah, honestly, I was a little bit nervous. 56 00:02:10,199 --> 00:02:11,579 Um, I had heard some 57 00:02:11,579 --> 00:02:13,290 stories of RJon and what it 58 00:02:13,290 --> 00:02:18,420 was like to work with him, and I'd been warned that he was hard to work with. 59 00:02:18,510 --> 00:02:21,600 Some acquaintances in the business field even joked with me that 60 00:02:21,600 --> 00:02:24,780 they were taking bets on how long I'd last, so that was scary. 61 00:02:25,260 --> 00:02:29,520 But despite my nerves, The people I had interviewed with so far, uh, 62 00:02:29,520 --> 00:02:30,840 had been really, really lovely. 63 00:02:30,960 --> 00:02:32,910 And my then boss is actually a 64 00:02:32,910 --> 00:02:34,230 friend of RJon's and he told 65 00:02:34,230 --> 00:02:37,470 me that he was a really genuine guy and he really respected him. 66 00:02:37,740 --> 00:02:39,180 And my former boss actually ended 67 00:02:39,180 --> 00:02:40,860 up calling RJon to recommend 68 00:02:40,860 --> 00:02:42,450 me as his executive assistant. 69 00:02:42,480 --> 00:02:45,840 So I just decided to give it my all and come up with my own conclusions. 70 00:02:46,980 --> 00:02:47,340 Whew. 71 00:02:47,940 --> 00:02:48,450 Okay. 72 00:02:48,810 --> 00:02:50,910 So what has it actually been like to 73 00:02:50,910 --> 00:02:53,597 work with RJon Robins? 74 00:02:53,597 --> 00:02:54,269 Oh, 75 00:02:54,269 --> 00:02:57,299 it has been so much different than I was led to expect. 76 00:02:57,690 --> 00:03:01,320 I think the thing that most people who were trying to scare me, what they didn't 77 00:03:01,325 --> 00:03:03,149 realize about RJon is that he 78 00:03:03,149 --> 00:03:06,690 is genuinely committed to being the most valuable professional 79 00:03:06,695 --> 00:03:10,500 relationship in the lives of those he interacts with, and that's genuine. 80 00:03:10,589 --> 00:03:13,019 He absolutely will call you on your BS. 81 00:03:13,540 --> 00:03:15,250 But he's never mean about it. 82 00:03:15,670 --> 00:03:19,090 Um, I've always felt like those comments when he's calling me out, 83 00:03:19,090 --> 00:03:20,560 they came from a place of genuine 84 00:03:20,560 --> 00:03:22,185 care and, I appreciate 85 00:03:22,185 --> 00:03:22,270 it. 86 00:03:22,270 --> 00:03:24,580 I feel like I've had a lot of personal growth as a result. 87 00:03:26,260 --> 00:03:26,530 Okay. 88 00:03:26,535 --> 00:03:27,220 Yeah. 89 00:03:28,060 --> 00:03:29,170 So now that you do work 90 00:03:29,170 --> 00:03:31,240 directly with RJon Robins, what 91 00:03:31,240 --> 00:03:33,970 is one of the most profitable pieces of advice that he's ever 92 00:03:33,970 --> 00:03:36,600 given you or that he's given to somebody else in your hearing? 93 00:03:37,994 --> 00:03:39,315 Ooh, that's a good question. 94 00:03:39,915 --> 00:03:40,515 Well, one of the 95 00:03:40,515 --> 00:03:42,075 things that RJon has coached 96 00:03:42,075 --> 00:03:45,975 me up about is examining my unexamined beliefs. 97 00:03:45,980 --> 00:03:50,774 So in other words, sometimes I make very rational, valid conclusions 98 00:03:51,075 --> 00:03:52,785 that are based on beliefs. 99 00:03:52,940 --> 00:03:56,480 That I haven't fully investigated based on things that everyone 100 00:03:56,480 --> 00:03:56,982 knows. 101 00:03:56,982 --> 00:03:58,489 So RJon, actually 102 00:03:58,489 --> 00:04:00,769 talks a lot about this in chapter two of Profit First For 103 00:04:00,769 --> 00:04:01,137 Lawyers. 104 00:04:01,137 --> 00:04:02,239 He talks about 105 00:04:02,239 --> 00:04:06,170 conventional wisdom leading to conventional results and how if you want 106 00:04:06,174 --> 00:04:10,975 to be unconventionally profitable, that requires some unconventional thinking. 107 00:04:11,275 --> 00:04:15,265 So what I'm learning is to go back to the drawing board pretty often and 108 00:04:15,265 --> 00:04:19,435 really ask myself, is this the way it is because it has to be this way, or 109 00:04:19,435 --> 00:04:22,465 is this the way it is because it's just the way that it's always been done? 110 00:04:22,525 --> 00:04:26,425 Or in other words, is this a time where I can reinvent the wheel or 111 00:04:26,425 --> 00:04:29,425 is this the time where the wheel is the correct tool for the job? 112 00:04:29,995 --> 00:04:31,285 Yeah, I love that. 113 00:04:31,825 --> 00:04:32,035 Okay. 114 00:04:32,035 --> 00:04:35,335 Well that ties a little bit into the clip you chose today, right? 115 00:04:35,425 --> 00:04:36,655 Do you wanna go ahead and introduce it? 116 00:04:37,245 --> 00:04:37,935 Yes. 117 00:04:38,265 --> 00:04:38,745 So in 118 00:04:38,745 --> 00:04:40,275 this clip, RJon is talking 119 00:04:40,275 --> 00:04:45,495 about battling our subconscious need to seek the status quo, and how to tell our 120 00:04:45,495 --> 00:04:48,315 subconscious two, in essence, take a hike. 121 00:04:49,125 --> 00:04:50,294 I can't wait to see it. 122 00:04:50,414 --> 00:04:51,555 All right, let's roll the clip. 123 00:04:52,145 --> 00:04:56,445 And your subconscious mind is where your heart's true desire 124 00:04:56,685 --> 00:04:59,715 exists, and it is where your 125 00:05:00,145 --> 00:05:02,155 beliefs live, right? 126 00:05:02,155 --> 00:05:03,495 Until we're 127 00:05:03,495 --> 00:05:04,785 about seven years old. 128 00:05:04,905 --> 00:05:07,425 The only thing that exists is the subconscious. 129 00:05:07,425 --> 00:05:11,565 It's like a big open fishbowl with no lid and anything that falls into 130 00:05:11,565 --> 00:05:15,165 it takes root and becomes a belief. 131 00:05:16,275 --> 00:05:19,755 And the things that our parents and grandparents and teachers and 132 00:05:19,995 --> 00:05:23,295 religious leaders, that everything that everyone tells us, all of 133 00:05:23,295 --> 00:05:24,795 the grownups tell us things. 134 00:05:25,065 --> 00:05:27,345 It falls in there and it becomes a belief. 135 00:05:28,290 --> 00:05:30,480 That this is how the world is. 136 00:05:30,480 --> 00:05:31,560 This is what's right. 137 00:05:31,560 --> 00:05:32,610 This is what's wrong. 138 00:05:32,760 --> 00:05:34,380 This is how it should be. 139 00:05:34,500 --> 00:05:35,940 This is how it shouldn't be. 140 00:05:36,570 --> 00:05:39,659 This is reality, becomes our belief system. 141 00:05:40,800 --> 00:05:41,580 Get the idea? 142 00:05:42,000 --> 00:05:43,560 And then you have to be about seven years old 143 00:05:43,560 --> 00:05:44,520 and then you get this 144 00:05:44,520 --> 00:05:48,120 lid and you get your conscious mind, and that's your hopes and your 145 00:05:48,120 --> 00:05:49,350 dreams, and your goals and your plans. 146 00:05:49,469 --> 00:05:51,960 But until you're about seven years old, there is no conscious mind. 147 00:05:51,960 --> 00:05:52,380 There's only a 148 00:05:52,380 --> 00:05:53,394 subconscious mind. 149 00:05:53,394 --> 00:05:54,914 And the thing 150 00:05:54,914 --> 00:05:59,715 is that you know, your eyes, your sight, all of your senses that you use to 151 00:05:59,715 --> 00:06:06,284 perceive the world around you, it's all rooted in your subconscious beliefs. 152 00:06:06,794 --> 00:06:09,825 It bypasses your conscious mind. 153 00:06:09,914 --> 00:06:12,104 It's rooted in your subconscious beliefs. 154 00:06:12,854 --> 00:06:18,344 And so when you see something that is consistent with your subconscious 155 00:06:18,344 --> 00:06:20,955 beliefs, you have no trouble seeing it. 156 00:06:21,135 --> 00:06:22,455 You have no trouble hearing it. 157 00:06:22,635 --> 00:06:24,135 You have no trouble perceiving it. 158 00:06:24,344 --> 00:06:28,905 Because your subconscious belief already has a place for it to exist in your mind. 159 00:06:29,729 --> 00:06:33,300 When you see something, when you experience something that is inconsistent 160 00:06:33,300 --> 00:06:36,780 with your subconscious beliefs, that's where you don't see something 161 00:06:36,780 --> 00:06:37,890 that's right in front of your eyes. 162 00:06:38,070 --> 00:06:40,409 That's where you don't hear something that's been told to you again 163 00:06:40,409 --> 00:06:41,729 and again and again and again. 164 00:06:41,940 --> 00:06:46,320 This is where you just don't see what's around you, even those right in your face. 165 00:06:46,800 --> 00:06:49,650 Because it doesn't exist in your subconscious beliefs. 166 00:06:50,909 --> 00:06:53,880 Now, Imagine you have a belief. 167 00:06:53,880 --> 00:06:56,820 This, by the way, is where all prejudices come from. 168 00:06:57,090 --> 00:06:58,409 Homophobia comes from. 169 00:06:58,409 --> 00:06:59,609 Racism comes from. 170 00:06:59,820 --> 00:07:03,510 All of this stuff comes from a bunch of beliefs that are rooted 171 00:07:03,515 --> 00:07:05,400 and planted in our subconscious 172 00:07:05,450 --> 00:07:06,690 before we're even seven 173 00:07:06,690 --> 00:07:10,469 years old, because we're told how the world is supposed to be. 174 00:07:11,804 --> 00:07:14,744 This is how little boys don't cry. 175 00:07:15,104 --> 00:07:16,634 Little girls don't do that. 176 00:07:16,874 --> 00:07:18,284 Black people are like this. 177 00:07:18,284 --> 00:07:19,574 Jewish people are like that. 178 00:07:19,574 --> 00:07:20,715 Rich people are like this. 179 00:07:20,715 --> 00:07:22,004 Poor people are like that. 180 00:07:22,424 --> 00:07:23,775 Jewish people are like this. 181 00:07:23,775 --> 00:07:24,974 Jewish people are like that. 182 00:07:25,275 --> 00:07:28,424 All of these beliefs live in our subconscious and every time we 183 00:07:28,424 --> 00:07:32,145 see an example that is consistent with those beliefs, those 184 00:07:32,145 --> 00:07:36,134 subconscious beliefs it validates 185 00:07:36,134 --> 00:07:36,194 it. 186 00:07:36,255 --> 00:07:37,604 It validates the beliefs. 187 00:07:37,604 --> 00:07:41,805 And do you know what feeling gets triggered every time you feel that? 188 00:07:41,924 --> 00:07:43,424 Every time you see that validation? 189 00:07:43,724 --> 00:07:46,215 You know what feeling it wells up inside of you? 190 00:07:46,664 --> 00:07:48,284 Like I knew it, like... 191 00:07:48,289 --> 00:07:49,544 Love and security. 192 00:07:50,234 --> 00:07:54,135 Ah, it causes you to feel love and security every time you see a 193 00:07:54,224 --> 00:07:56,655 validation of your subconscious beliefs. 194 00:07:56,715 --> 00:08:02,354 Security, because it tells you that your perception of reality is valid. 195 00:08:04,335 --> 00:08:08,655 And love because along with the subconscious beliefs, along with the 196 00:08:08,655 --> 00:08:12,734 stories about how black people are and how rich people are, and how poor people 197 00:08:12,734 --> 00:08:17,114 are, and how Jewish people are, and how tall people are, and how short people are, 198 00:08:17,174 --> 00:08:22,455 and how little boys are, and how little along with all of that are also mixed into 199 00:08:22,455 --> 00:08:25,484 it a bunch of messages like, I love you. 200 00:08:26,594 --> 00:08:27,525 You're a good little boy. 201 00:08:27,525 --> 00:08:28,484 You're a good little girl. 202 00:08:28,484 --> 00:08:29,534 You're part of this family. 203 00:08:30,030 --> 00:08:30,960 We'll protect you. 204 00:08:31,170 --> 00:08:32,160 You belong here. 205 00:08:32,220 --> 00:08:32,970 We're proud of you. 206 00:08:33,690 --> 00:08:34,500 We care about you. 207 00:08:34,680 --> 00:08:35,549 We'll look out for you. 208 00:08:36,690 --> 00:08:40,733 And it's like you got all this crayons that get all mixed together and melted 209 00:08:40,733 --> 00:08:42,173 in the back of the station wagon. 210 00:08:42,623 --> 00:08:42,773 Right? 211 00:08:42,778 --> 00:08:44,153 I'm showing my age, station wagon. 212 00:08:44,153 --> 00:08:45,383 Uh, I was there. 213 00:08:45,383 --> 00:08:45,653 Yeah. 214 00:08:46,613 --> 00:08:48,203 And you got all these beliefs, right? 215 00:08:48,233 --> 00:08:49,403 And they're all mixed together. 216 00:08:49,403 --> 00:08:53,048 And this is what we do in a mastermind. 217 00:08:53,078 --> 00:08:56,708 This is what we do in developmental coaching. 218 00:08:57,008 --> 00:09:01,478 This is what we do in real mindset work, is we peel these things 219 00:09:01,478 --> 00:09:07,328 apart and we separate them and we separate the beliefs that are useful 220 00:09:07,538 --> 00:09:10,418 and valid and helpful and real. 221 00:09:10,658 --> 00:09:15,158 Versus the stuff that's just bullshit and we throw out the bullshit and 222 00:09:15,158 --> 00:09:19,238 we leave the stuff that actually is useful and productive and valid. 223 00:09:20,393 --> 00:09:23,183 Some people believe it's okay to quit when they're tired. 224 00:09:23,603 --> 00:09:25,103 Some people have a family story. 225 00:09:25,103 --> 00:09:26,693 It's okay to quit when you're broke. 226 00:09:26,903 --> 00:09:28,313 Some people have a family story. 227 00:09:28,313 --> 00:09:30,113 It's okay to quit when you have enough. 228 00:09:30,293 --> 00:09:31,643 Some people have a family story. 229 00:09:31,643 --> 00:09:33,533 It's okay to quit when you're sick. 230 00:09:33,623 --> 00:09:35,153 Some people have a family story. 231 00:09:35,273 --> 00:09:39,293 It's okay to quit when you're, whatever, right? 232 00:09:39,383 --> 00:09:42,713 Well, if your family story is that, if your belief system is 233 00:09:42,713 --> 00:09:45,893 that it's okay to quit when you're tired and your subconscious wants 234 00:09:45,893 --> 00:09:47,133 you to quit, what's it gonna do? 235 00:09:48,233 --> 00:09:48,893 Make me tired. 236 00:09:48,953 --> 00:09:51,743 If your subconscious has a story and knows that you'll quit, it's 237 00:09:51,743 --> 00:09:53,563 okay to quit , in your story. 238 00:09:53,713 --> 00:09:55,693 It's okay to quit when you're sick. 239 00:09:55,783 --> 00:09:57,133 What's your subconscious gonna do? 240 00:09:57,673 --> 00:09:58,213 Make me sick. 241 00:09:58,933 --> 00:10:00,493 When you're broke, what's it gonna do? 242 00:10:00,973 --> 00:10:01,603 Make me broke. 243 00:10:01,608 --> 00:10:03,433 When you have enough, what's it gonna make you do? 244 00:10:04,003 --> 00:10:04,603 To have enough? 245 00:10:04,693 --> 00:10:05,503 Make you have enough? 246 00:10:05,503 --> 00:10:06,133 Like I have enough. 247 00:10:06,373 --> 00:10:06,793 Sorry. 248 00:10:07,333 --> 00:10:07,973 Feel like I have enough. 249 00:10:07,978 --> 00:10:09,133 Will make you think you have enough. 250 00:10:11,968 --> 00:10:12,328 Wow. 251 00:10:12,328 --> 00:10:12,898 That was a really 252 00:10:12,898 --> 00:10:14,320 great clip, Karli. 253 00:10:14,320 --> 00:10:14,794 Okay. 254 00:10:14,794 --> 00:10:15,268 Thanks 255 00:10:15,268 --> 00:10:17,908 so much for bringing that today and thanks so much for being willing to 256 00:10:17,908 --> 00:10:20,458 be on too, and letting me grill you. 257 00:10:21,688 --> 00:10:22,768 Hey, my pleasure. 258 00:10:23,038 --> 00:10:23,548 And really 259 00:10:23,548 --> 00:10:27,563 thanks to Team RJon for insisting. 260 00:10:27,613 --> 00:10:30,643 In all seriousness, this is a topic that usually gets a 261 00:10:30,643 --> 00:10:32,053 pretty visceral response from 262 00:10:32,053 --> 00:10:33,283 members in RJon's coaching 263 00:10:33,283 --> 00:10:33,823 community. 264 00:10:34,093 --> 00:10:37,153 So if you felt this one in your gut or if it caused a bit of 265 00:10:37,153 --> 00:10:38,713 discomfort, you're not alone. 266 00:10:39,283 --> 00:10:41,893 And if you feel comfortable sharing your reaction or if you 267 00:10:41,893 --> 00:10:43,483 have any follow up questions or 268 00:10:43,483 --> 00:10:45,283 comments for RJon, remember, 269 00:10:45,283 --> 00:10:46,093 you can email us 270 00:10:46,093 --> 00:10:49,183 at podcast@profitfirstforlawyers.com. 271 00:10:49,183 --> 00:10:52,813 That's "f- o -r", and we'll make sure that you get an answer. 272 00:10:53,203 --> 00:10:56,083 We've been getting your feedback so far, so I just also wanted to 273 00:10:56,083 --> 00:10:57,673 say a heartfelt thank you so much. 274 00:10:57,673 --> 00:10:59,623 We really have appreciated hearing from you. 275 00:11:00,793 --> 00:11:02,593 And that's what we have for you today folks. 276 00:11:02,893 --> 00:11:03,973 Thank you for joining me. 277 00:11:04,363 --> 00:11:08,923 And if you've been wondering why Profit First Accounting Systems, join 278 00:11:08,923 --> 00:11:12,433 me for the next episode where we're gonna answer that question and more. 279 00:11:12,733 --> 00:11:13,783 So stay tuned. 280 00:11:13,933 --> 00:11:17,743 Thank you for joining us on another episode of Profit First For Lawyers. 281 00:11:17,983 --> 00:11:18,253 If you're 282 00:11:18,253 --> 00:11:20,726 enjoying what you're hearing, tell a friend. 283 00:11:20,726 --> 00:11:21,433 And buy 284 00:11:21,433 --> 00:11:22,183 your copy of 285 00:11:22,183 --> 00:11:25,883 the book at www.ProfitFirstForLawyers.com. 286 00:11:25,933 --> 00:11:27,613 Your future self will thank you for it. 287 00:11:27,913 --> 00:11:29,743 And we will see you next time.