If your subconscious has a story and knows that you'll quit, it's okay to quit.
In your in your story.
It's okay to quit when you're sick.
What's your subconscious gonna
do?
While RJon is away, Team RJon's gonna play.
We're here to bring you our favorite actionable insights and
content from RJon's newest
book, Profit First For Lawyers.
Profit First For Lawyers is going to accelerate your law firm's
growth so that you can profit in every area of your life, not just
financially.
Team RJon is also gonna
be sharing what it's really like to
work with RJon Robins behind
the scenes.
So put your BS aside for the next few minutes and put yourself, your family,
your firm, and your profit first.
Welcome back to another episode of the Profit First For Lawyers podcast.
Today we're talking about how to keep moving forward even when your
subconscious is screaming at you to stop.
But before we do that, one thing the other
members of Team RJon pointed out
to me, as we've been curating these episodes, is that I haven't
been answering my own questions.
If you've been listening to our previous episodes, you know that
we had Tami on episode two and Zoey on episode
four, and I grilled them about what it's like to
work with RJon Robins.
And
I'm gonna take a moment now as they've ordered to grill myself.
So...
Welcome to the
podcast, Karli.
Thanks so
much for being on today.
Can you talk a little bit about your
role on Team RJon?
Well, thanks
so much for having me
on today, Karli.
So I am one of RJon's project managers.
Specifically, I manage his book projects.
I actually
started out as RJonJohn's executive
assistant, but after seeing my giant wall of books, he actually asked
me if I'd be interested in stepping into more of that kind of role.
And honestly, I couldn't be happier with the change.
This is like little girl dreams come true.
Oh yeah.
Okay.
And what did you think
working with RJon Robins was
going to be like prior to getting this job?
Yeah, honestly, I was a little bit nervous.
Um, I had heard some
stories of RJon and what it
was like to work with him, and I'd been warned that he was hard to work with.
Some acquaintances in the business field even joked with me that
they were taking bets on how long I'd last, so that was scary.
But despite my nerves, The people I had interviewed with so far, uh,
had been really, really lovely.
And my then boss is actually a
friend of RJon's and he told
me that he was a really genuine guy and he really respected him.
And my former boss actually ended
up calling RJon to recommend
me as his executive assistant.
So I just decided to give it my all and come up with my own conclusions.
Whew.
Okay.
So what has it actually been like to
work with RJon Robins?
Oh,
it has been so much different than I was led to expect.
I think the thing that most people who were trying to scare me, what they didn't
realize about RJon is that he
is genuinely committed to being the most valuable professional
relationship in the lives of those he interacts with, and that's genuine.
He absolutely will call you on your BS.
But he's never mean about it.
Um, I've always felt like those comments when he's calling me out,
they came from a place of genuine
care and, I appreciate
it.
I feel like I've had a lot of personal growth as a result.
Okay.
Yeah.
So now that you do work
directly with RJon Robins, what
is one of the most profitable pieces of advice that he's ever
given you or that he's given to somebody else in your hearing?
Ooh, that's a good question.
Well, one of the
things that RJon has coached
me up about is examining my unexamined beliefs.
So in other words, sometimes I make very rational, valid conclusions
that are based on beliefs.
That I haven't fully investigated based on things that everyone
knows.
So RJon, actually
talks a lot about this in chapter two of Profit First For
Lawyers.
He talks about
conventional wisdom leading to conventional results and how if you want
to be unconventionally profitable, that requires some unconventional thinking.
So what I'm learning is to go back to the drawing board pretty often and
really ask myself, is this the way it is because it has to be this way, or
is this the way it is because it's just the way that it's always been done?
Or in other words, is this a time where I can reinvent the wheel or
is this the time where the wheel is the correct tool for the job?
Yeah, I love that.
Okay.
Well that ties a little bit into the clip you chose today, right?
Do you wanna go ahead and introduce it?
Yes.
So in
this clip, RJon is talking
about battling our subconscious need to seek the status quo, and how to tell our
subconscious two, in essence, take a hike.
I can't wait to see it.
All right, let's roll the clip.
And your subconscious mind is where your heart's true desire
exists, and it is where your
beliefs live, right?
Until we're
about seven years old.
The only thing that exists is the subconscious.
It's like a big open fishbowl with no lid and anything that falls into
it takes root and becomes a belief.
And the things that our parents and grandparents and teachers and
religious leaders, that everything that everyone tells us, all of
the grownups tell us things.
It falls in there and it becomes a belief.
That this is how the world is.
This is what's right.
This is what's wrong.
This is how it should be.
This is how it shouldn't be.
This is reality, becomes our belief system.
Get the idea?
And then you have to be about seven years old
and then you get this
lid and you get your conscious mind, and that's your hopes and your
dreams, and your goals and your plans.
But until you're about seven years old, there is no conscious mind.
There's only a
subconscious mind.
And the thing
is that you know, your eyes, your sight, all of your senses that you use to
perceive the world around you, it's all rooted in your subconscious beliefs.
It bypasses your conscious mind.
It's rooted in your subconscious beliefs.
And so when you see something that is consistent with your subconscious
beliefs, you have no trouble seeing it.
You have no trouble hearing it.
You have no trouble perceiving it.
Because your subconscious belief already has a place for it to exist in your mind.
When you see something, when you experience something that is inconsistent
with your subconscious beliefs, that's where you don't see something
that's right in front of your eyes.
That's where you don't hear something that's been told to you again
and again and again and again.
This is where you just don't see what's around you, even those right in your face.
Because it doesn't exist in your subconscious beliefs.
Now, Imagine you have a belief.
This, by the way, is where all prejudices come from.
Homophobia comes from.
Racism comes from.
All of this stuff comes from a bunch of beliefs that are rooted
and planted in our subconscious
before we're even seven
years old, because we're told how the world is supposed to be.
This is how little boys don't cry.
Little girls don't do that.
Black people are like this.
Jewish people are like that.
Rich people are like this.
Poor people are like that.
Jewish people are like this.
Jewish people are like that.
All of these beliefs live in our subconscious and every time we
see an example that is consistent with those beliefs, those
subconscious beliefs it validates
it.
It validates the beliefs.
And do you know what feeling gets triggered every time you feel that?
Every time you see that validation?
You know what feeling it wells up inside of you?
Like I knew it, like...
Love and security.
Ah, it causes you to feel love and security every time you see a
validation of your subconscious beliefs.
Security, because it tells you that your perception of reality is valid.
And love because along with the subconscious beliefs, along with the
stories about how black people are and how rich people are, and how poor people
are, and how Jewish people are, and how tall people are, and how short people are,
and how little boys are, and how little along with all of that are also mixed into
it a bunch of messages like, I love you.
You're a good little boy.
You're a good little girl.
You're part of this family.
We'll protect you.
You belong here.
We're proud of you.
We care about you.
We'll look out for you.
And it's like you got all this crayons that get all mixed together and melted
in the back of the station wagon.
Right?
I'm showing my age, station wagon.
Uh, I was there.
Yeah.
And you got all these beliefs, right?
And they're all mixed together.
And this is what we do in a mastermind.
This is what we do in developmental coaching.
This is what we do in real mindset work, is we peel these things
apart and we separate them and we separate the beliefs that are useful
and valid and helpful and real.
Versus the stuff that's just bullshit and we throw out the bullshit and
we leave the stuff that actually is useful and productive and valid.
Some people believe it's okay to quit when they're tired.
Some people have a family story.
It's okay to quit when you're broke.
Some people have a family story.
It's okay to quit when you have enough.
Some people have a family story.
It's okay to quit when you're sick.
Some people have a family story.
It's okay to quit when you're, whatever, right?
Well, if your family story is that, if your belief system is
that it's okay to quit when you're tired and your subconscious wants
you to quit, what's it gonna do?
Make me tired.
If your subconscious has a story and knows that you'll quit, it's
okay to quit , in your story.
It's okay to quit when you're sick.
What's your subconscious gonna do?
Make me sick.
When you're broke, what's it gonna do?
Make me broke.
When you have enough, what's it gonna make you do?
To have enough?
Make you have enough?
Like I have enough.
Sorry.
Feel like I have enough.
Will make you think you have enough.
Wow.
That was a really
great clip, Karli.
Okay.
Thanks
so much for bringing that today and thanks so much for being willing to
be on too, and letting me grill you.
Hey, my pleasure.
And really
thanks to Team RJon for insisting.
In all seriousness, this is a topic that usually gets a
pretty visceral response from
members in RJon's coaching
community.
So if you felt this one in your gut or if it caused a bit of
discomfort, you're not alone.
And if you feel comfortable sharing your reaction or if you
have any follow up questions or
comments for RJon, remember,
you can email us
at podcast@profitfirstforlawyers.com.
That's "f- o -r", and we'll make sure that you get an answer.
We've been getting your feedback so far, so I just also wanted to
say a heartfelt thank you so much.
We really have appreciated hearing from you.
And that's what we have for you today folks.
Thank you for joining me.
And if you've been wondering why Profit First Accounting Systems, join
me for the next episode where we're gonna answer that question and more.
So stay tuned.
Thank you for joining us on another episode of Profit First For Lawyers.
If you're
enjoying what you're hearing, tell a friend.
And buy
your copy of
the book at www.ProfitFirstForLawyers.com.
Your future self will thank you for it.
And we will see you next time.