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When you put your profits
first, you force creativity.

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You instigate ingenuity and
innovation into your business.

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Now, this is a healthy thing for a
business, and it's good for your staff,

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and it's good for your law firm's clients,

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too.

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While RJon is away,
Team RJon's gonna play.

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We're here to bring you our
favorite actionable insights and

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content from RJon's newest

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book, Profit First For Lawyers.

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Profit First For Lawyers is going
to accelerate your law firm's

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growth so that you can profit in
every area of your life, not just

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financially.

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Team RJon is also gonna

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be sharing what it's really like to work

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with RJon Robins behind the scenes.

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So, put your B.S.

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aside for the next

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few minutes

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and put yourself, your family,
your firm, and your profit first.

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Welcome back to another episode of
the Profit First For Lawyers podcast.

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I'm

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your host, Karli, and we've

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got a few things for you today.

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But before I give you the agenda,
let me just preface this by saying,

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please don't tune out because these
topics sound like they maybe could

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possibly be a little bit boring.

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I promise folks, you're going to
want to stick around for this one.

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So first we're going to answer
a question that many of you

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have been asking us, which is

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why is Team RJon working so

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hard to sell this

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book while RJon's in Paris?

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Okay.

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Then we're gonna show a

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clip where RJon answers the

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second question.

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We've been getting a lot, which
is, "Why Profit First of all of

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the accounting systems out there?"

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And lastly, I've been promising you some

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bonus behind-the-scenes footage.

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So we're gonna end things with some
bloopers from the studio where we recorded

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the Profit First For Lawyers audiobook.

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Okay, you ready to get started?

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Let's do it.

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Some viewers have reached
out, curious to know

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why Team RJon decided to
start selling RJon's book

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while he was in Paris.

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And I realized that in our excitement
to launch this podcast thing, we

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never really shared the full story.

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But before I can dive into
that, You need to know two

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things.

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When RJon Robins hires you,

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he expects that you are already
gonna be bringing your creativity and

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your good ideas and your outrageous
skill sets to the table right away.

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There is no ramp up period where you
just kind of sit quietly in meetings.

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Absolutely not.

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RJon wants to

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hear your thoughts and your opinions and
your ideas immediately from the word go.

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Okay.

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Number two, those of

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us on Team RJon, we actually

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were hired specifically to help bring to

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life some of RJon's most creative

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and we'll call them unconventional ideas.

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We are a completely separate team from
the over 150 full-time employees that

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work for RJon's company,

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How To Manage A Small Law Firm, and
those are the ones that support the

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700 law firms that How To Manage

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helps.

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We help RJon.

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So because

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creativity is a really big thing on our

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team, Team RJon came to RJon and we
said, "Hey look, RJon, you're gonna

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be gone in Paris for a while

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and we have some crazy and
creative ideas for how to

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start getting the word out
about your book launch.

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And we're not gonna tell you

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what we're thinking of doing, but

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if we can sell a bunch
of books, can we have a

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bonus?"

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And RJon came back

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and he said, "Look, if you can
sell 10,000 books, I will give

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you the biggest of bonuses."

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I'm gonna be honest, none of us are
really clear on what that biggest

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bonus actually means, but we're all
pretty eager and curious to find out.

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Okay, so now that you
know why we're doing this,

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let me have RJon answer the

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question of why Profit First amongst all
of the accounting principles out there.

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So take

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it away, RJon.

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Now, if

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you're anything like me, you probably
went through school like a crammer.

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If I got an assignment at the beginning
of the semester, it didn't matter.

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If I had the whole semester to
work on it, I'd be in the library

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during the last week of the semester
cramming to finish the assignment.

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So yes, it took me an entire semester
to get the paper done, but if the

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professor had given me just a month,
I'd have gotten it done in a month.

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If I'd been given a week, I'd have
found a way to get it done in a week.

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Similarly, When you put your
profits first, you force creativity.

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You instigate ingenuity and
innovation into your business.

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Now, this is a healthy thing for a
business and it's good for your staff and

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it's good for your law firm's clients too.

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Forcing yourself to find ways to make
your business work with what's left over.

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After you have taken the profits out of
your law firm and protected those profits

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for your family outside of the business,
that's also a good thing for your family.

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It's really good.

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It helps you create a more stable,
happy home life, which allows you

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to show up as the best version of
yourself and make more objective

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better decisions about your business.

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When we implement Profit First
Accounting Principles in your law firm,

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we begin by deciding ahead of time
what percentage of every dollar of

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revenue we're gonna scoop off the top
and protect for you and your family.

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Then we get busy getting creative
and finding ways to make the

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business meet your high standards of
performance with what's left over.

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This leverages the most valuable asset
you have in your whole business, which is

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your creativity, and it works beautifully.

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Over and over and over again.

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Every time we implement it with the
hundreds and hundreds and hundreds and

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hundreds and hundreds and hundreds of
solo and small law firm owners in every

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different practice area you can imagine
who we helped to implement it with.

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It just plain works.

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See, I promised it
wouldn't be boring, right?

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One of my favorite quotes that's
actually attributed to Einstein

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and that says that "Creativity
is just intelligence having fun."

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And I think that's one of the best ways
to view creativity in the workplace.

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And as RJon often promises, injecting

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that creativity into your
business, it really helps your

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business be more fun to run.

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All right, so the last
item on our agenda today.

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Drum

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roll, please.

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Here it

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is.

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As promised, this is one of
the outtakes from our time in

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the recording studio in Miami.

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So let me set the scene
here just a little bit.

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Okay, so I had spent a great deal
of time on the airplane to Miami

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from Boise, which is where I'm
located, prepping this audiobook

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script for RJon.

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And in chapter

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11, we get to some really fun
like Greek and Italian names.

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And so I had to look up
the pronunciations and make

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sure that RJon would be

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prepped to speak them out

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loud.

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But RJon in the studio

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just kinda laughed when he saw
my pronunciation notes, and well,

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you'll hear what happened next.

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Just a note for our friends who
are watching this on YouTube, the

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following clip is audio only, so please
don't try to adjust your screens.

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All right, here we go.

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The software program that your
bookkeeper probably uses today.

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That's based on bookkeeping fundamentals
that were first presented in the

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late 15th century by the Italian

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mathematician, Frater Luca Pacioli

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Frater Luca Pacioli.

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In his

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book, Everything About
Arithmetic, Geometry, and

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Proportion

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...
Pacioli

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described

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in detail...

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I can't pronounce these

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words.

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Described in...

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This ought

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to give everyone confidence to create an
audiobook or a podcast or something of

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their own.

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I laughed with RJon afterwards

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because that's literally the
only take we did of that chapter.

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So when you order your copy of
the audiobook, that is the version

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that's immortalized therein.

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I hope you've had a blast with us today.

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Folks.

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Make sure that you join the conversation
by following us on social media and by

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emailing any of your questions either

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for Team RJon or for RJon himself,
to podcast@profitfirstforlawyers.com.

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Our social media links are

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on our

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website, www.ProfitFirstForLawyers.com.

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So be sure to give us a follow
and stay tuned for our next

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episode as RJon's answering

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the question, "How do I achieve
my goals when I'm always so

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exhausted?"

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I'm your host, Karli.

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And on behalf of Team RJon, thanks for

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listening and we'll see you next time.

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Thank you for joining us on another
episode of Profit First For Lawyers.

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If you're enjoying what you're hearing,
tell a friend and buy your copy of

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the book at www.ProfitFirstForLawyers.com.

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Your future self will thank you for
it and we will see you next time.