When you put your profits first, you force creativity.
You instigate ingenuity and innovation into your business.
Now, this is a healthy thing for a business, and it's good for your staff,
and it's good for your law firm's clients,
too.
While RJon is away, Team RJon's gonna play.
We're here to bring you our favorite actionable insights and
content from RJon's newest
book, Profit First For Lawyers.
Profit First For Lawyers is going to accelerate your law firm's
growth so that you can profit in every area of your life, not just
financially.
Team RJon is also gonna
be sharing what it's really like to work
with RJon Robins behind the scenes.
So, put your B.S.
aside for the next
few minutes
and put yourself, your family, your firm, and your profit first.
Welcome back to another episode of the Profit First For Lawyers podcast.
I'm
your host, Karli, and we've
got a few things for you today.
But before I give you the agenda, let me just preface this by saying,
please don't tune out because these topics sound like they maybe could
possibly be a little bit boring.
I promise folks, you're going to want to stick around for this one.
So first we're going to answer a question that many of you
have been asking us, which is
why is Team RJon working so
hard to sell this
book while RJon's in Paris?
Okay.
Then we're gonna show a
clip where RJon answers the
second question.
We've been getting a lot, which is, "Why Profit First of all of
the accounting systems out there?"
And lastly, I've been promising you some
bonus behind-the-scenes footage.
So we're gonna end things with some bloopers from the studio where we recorded
the Profit First For Lawyers audiobook.
Okay, you ready to get started?
Let's do it.
Some viewers have reached out, curious to know
why Team RJon decided to start selling RJon's book
while he was in Paris.
And I realized that in our excitement to launch this podcast thing, we
never really shared the full story.
But before I can dive into that, You need to know two
things.
When RJon Robins hires you,
he expects that you are already gonna be bringing your creativity and
your good ideas and your outrageous skill sets to the table right away.
There is no ramp up period where you just kind of sit quietly in meetings.
Absolutely not.
RJon wants to
hear your thoughts and your opinions and your ideas immediately from the word go.
Okay.
Number two, those of
us on Team RJon, we actually
were hired specifically to help bring to
life some of RJon's most creative
and we'll call them unconventional ideas.
We are a completely separate team from the over 150 full-time employees that
work for RJon's company,
How To Manage A Small Law Firm, and those are the ones that support the
700 law firms that How To Manage
helps.
We help RJon.
So because
creativity is a really big thing on our
team, Team RJon came to RJon and we said, "Hey look, RJon, you're gonna
be gone in Paris for a while
and we have some crazy and creative ideas for how to
start getting the word out about your book launch.
And we're not gonna tell you
what we're thinking of doing, but
if we can sell a bunch of books, can we have a
bonus?"
And RJon came back
and he said, "Look, if you can sell 10,000 books, I will give
you the biggest of bonuses."
I'm gonna be honest, none of us are really clear on what that biggest
bonus actually means, but we're all pretty eager and curious to find out.
Okay, so now that you know why we're doing this,
let me have RJon answer the
question of why Profit First amongst all of the accounting principles out there.
So take
it away, RJon.
Now, if
you're anything like me, you probably went through school like a crammer.
If I got an assignment at the beginning of the semester, it didn't matter.
If I had the whole semester to work on it, I'd be in the library
during the last week of the semester cramming to finish the assignment.
So yes, it took me an entire semester to get the paper done, but if the
professor had given me just a month, I'd have gotten it done in a month.
If I'd been given a week, I'd have found a way to get it done in a week.
Similarly, When you put your profits first, you force creativity.
You instigate ingenuity and innovation into your business.
Now, this is a healthy thing for a business and it's good for your staff and
it's good for your law firm's clients too.
Forcing yourself to find ways to make your business work with what's left over.
After you have taken the profits out of your law firm and protected those profits
for your family outside of the business, that's also a good thing for your family.
It's really good.
It helps you create a more stable, happy home life, which allows you
to show up as the best version of yourself and make more objective
better decisions about your business.
When we implement Profit First Accounting Principles in your law firm,
we begin by deciding ahead of time what percentage of every dollar of
revenue we're gonna scoop off the top and protect for you and your family.
Then we get busy getting creative and finding ways to make the
business meet your high standards of performance with what's left over.
This leverages the most valuable asset you have in your whole business, which is
your creativity, and it works beautifully.
Over and over and over again.
Every time we implement it with the hundreds and hundreds and hundreds and
hundreds and hundreds and hundreds of solo and small law firm owners in every
different practice area you can imagine who we helped to implement it with.
It just plain works.
See, I promised it wouldn't be boring, right?
One of my favorite quotes that's actually attributed to Einstein
and that says that "Creativity is just intelligence having fun."
And I think that's one of the best ways to view creativity in the workplace.
And as RJon often promises, injecting
that creativity into your business, it really helps your
business be more fun to run.
All right, so the last item on our agenda today.
Drum
roll, please.
Here it
is.
As promised, this is one of the outtakes from our time in
the recording studio in Miami.
So let me set the scene here just a little bit.
Okay, so I had spent a great deal of time on the airplane to Miami
from Boise, which is where I'm located, prepping this audiobook
script for RJon.
And in chapter
11, we get to some really fun like Greek and Italian names.
And so I had to look up the pronunciations and make
sure that RJon would be
prepped to speak them out
loud.
But RJon in the studio
just kinda laughed when he saw my pronunciation notes, and well,
you'll hear what happened next.
Just a note for our friends who are watching this on YouTube, the
following clip is audio only, so please don't try to adjust your screens.
All right, here we go.
The software program that your bookkeeper probably uses today.
That's based on bookkeeping fundamentals that were first presented in the
late 15th century by the Italian
mathematician, Frater Luca Pacioli
Frater Luca Pacioli.
In his
book, Everything About Arithmetic, Geometry, and
Proportion
... Pacioli
described
in detail...
I can't pronounce these
words.
Described in...
This ought
to give everyone confidence to create an audiobook or a podcast or something of
their own.
I laughed with RJon afterwards
because that's literally the only take we did of that chapter.
So when you order your copy of the audiobook, that is the version
that's immortalized therein.
I hope you've had a blast with us today.
Folks.
Make sure that you join the conversation by following us on social media and by
emailing any of your questions either
for Team RJon or for RJon himself, to podcast@profitfirstforlawyers.com.
Our social media links are
on our
website, www.ProfitFirstForLawyers.com.
So be sure to give us a follow and stay tuned for our next
episode as RJon's answering
the question, "How do I achieve my goals when I'm always so
exhausted?"
I'm your host, Karli.
And on behalf of Team RJon, thanks for
listening and we'll see you next time.
Thank you for joining us on another episode of Profit First For Lawyers.
If you're enjoying what you're hearing, tell a friend and buy your copy of
the book at www.ProfitFirstForLawyers.com.
Your future self will thank you for it and we will see you next time.