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Every law firm has people.

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People need instructions
to do their jobs well.

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They need processes.

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They need systems.

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They need procedures.

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They need checklists.

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They need key performance
indicators to know if they're

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doing the job the way you
want the job done or not.

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While RJon was away,
Team RJon came to play.

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Well the cats out of the bag

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now folks.

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But we're still here bringing you our
favorite and most importantly, actionable

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insights to RJon's newest
book Profit First For Lawyers.

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We're going to help you

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accelerate your law firm's growth
so that you can experience more

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profit in every aspect of your life.

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We're also going to be providing

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some behind the scenes footage
at what it's really like to

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work with RJon Robins.

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So

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put your B.S.

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aside for

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the next few minutes and put
your yourself, your family, your

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firm, and your profit first.

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Welcome back to another episode of
The Profit First For Lawyers Podcast.

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My name is Karli, and today

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we're continuing in our seven part
series on the Seven Main Parts

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of Every Successful Law Firm.

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If you haven't seen the previous episodes
in this series, I highly recommend

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that you go check those out first.

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We have links in our show
notes for easy access to those.

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So click those.

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Watch those.

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Come back to this one.

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I am going to continue
on in a little segment.

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We at the studio here like to call Tea

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Time with Karli.

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Where I

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outline why chapter five was the absolute
bane of my existence, even though it

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is my absolute favorite chapter today.

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And

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then we're going to go into kind

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of the meat and potatoes of today's

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episode where RJon's going to talk

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about part four of the seven main
parts of every successful law firm.

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And then, don't go anywhere, folks,
because we are wrapping things up with

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another clip from the cutting room floor.

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You're not going to want to miss

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this one, so stay tuned.

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For now...

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wait, did you hear that whistling?

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Oh, that means the kettle's hot.

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It's time for tea.

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When last we left our

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heroes...

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So RJon's attempt

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number two to get through chapter
five in the studio had been a complete

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failure .And we had left me at the
desk furiously reworking the original

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transcript for use the next day.

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Okay, so now I'm back at my computer.

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I'm typing up a storm.

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We're editing, melding, taking

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feedback that RJon had gave

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me the day before.

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We're smoothing out the rough edges.

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I fall into bed that night.

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I am completely just an exhausted heap.

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And the next

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morning I meet RJon in his kitchen

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very early.

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He's cooking breakfast, and like
when I say early, I mean early.

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Like the rest of the family
was still all sleeping.

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And I was there, I was gripping
my laptop really tightly in my

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hands to keep them from shaking.

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And I approached the cooking

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entrepreneur, Mr.

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RJon, and I was

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nervous like you would not believe.

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And before I can even say a word
with his back, still turned to me.

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Does the man have eyes
in the back of his head?

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He says.

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"Did you do it?"

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And I injected some confidence into my
tone and I said, "Yeah, I think so."

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So I opened my laptop.

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I laid it out on the table with a
bit of a flourish, but he says as

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he turns around and he's rushing
around the kitchen cooking, right?

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And

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he says, "Karli, this would

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be much more helpful if
you just read it to me."

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So I started to read.

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I'm sitting at the kitchen table,
but he can't hear me above the

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noise of sausage sizzling in a pan.

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And I'm not going to speak any

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louder with the rest of his
family all sleeping upstairs,

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right?

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I don't want to wake anybody

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up.

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So I end up picking up my laptop.

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It's open, and I'm

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n around his

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kitchen, just like a little duckling.

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Oh, I'm giving the performance of
my life reading this chapter to him.

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My heart completely stops as he interrupts
me about halfway through, and he asks,

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"Is the rest of the chapter like this?"

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Now like I couldn't interpret his tone,
but I really braced for the worst.

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And I said, "Yes."

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And he said, "Great.

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I think that'll work.

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Let's do it."

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Woo!

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The instant relief.

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So we pack up breakfast.

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No, we eat the breakfast.

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We pack up our binders.

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We head to the studio for an exciting
day knocking out chapter five at last.

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But spoiler alert, it did not work.

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Oh, it absolutely did not work.

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Well, that's

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where I'm going to leave the

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story today, folks.

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Now let's get into the meat and
potatoes of this particular lesson.

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So in the

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following clip, RJon's going to

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outline what the fourth main part
of every successful and unsuccessful

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law firm is and how to get it in
alignment so that it works for you.

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If you're watching this on YouTube,
folks, don't adjust your screen.

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This clip is audio only.

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Let's go ahead and roll the clip.

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The fourth main part of every
successful law firm is the people.

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Do you have a written job description for
the job of the receptionist, secretary,

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paralegal, junior, associate, senior
associate, rainmaker, manager, or anyone?

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Do you have key performance indicators
that you use to engineer each job

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so that you can make sure that each
job is designed to be profitable

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and not just leave it to chance?

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Do you have objective criteria and
clear job descriptions that will

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give your staff some protection?

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Protection against what you ask?

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Protection against you.

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That's what they need protection from.

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They need protection for when you
come in ranting and raving, asking

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your people, "Why didn't you do this?

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Why didn't you do that?

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Your staff needs protection against you.

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Job descriptions allow your people
to say, "Look, this is clearly

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within the realm of my job."

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Job descriptions also will allow
your employees to say, "Look, this is

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clearly outside the scope of my job.

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If you want me to do this,
let's put it inside the scope

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of my job, and that's okay.

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We can revise my job description, but
don't start yelling at me for doing

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things that I'm not supposed to do."

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This is not an excuse for someone
to just say, "That's not my job.

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I'm not going to do that."

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You don't want to have someone
like that working for you.

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But you do want people who know
clearly whose job is what, .Because

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when it's everyone's job, then it
becomes no one's job, and that is

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when things fall through the cracks.

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Another reason to have key
performance indicators is so that

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you have objective data and metrics.

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By which to judge the
performance of your employees.

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That way the employee is protected
from favoritism, and this way you are

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protected from accusations of favoritism.

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Let me give an example.

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Bob has a big personality and
everyone likes Bob because he's Mr.

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Big Personality.

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Mary, she doesn't have a big personality.

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Everyone doesn't necessarily love
Mary because she doesn't have a

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big friendly personality like Bob.

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Now, without clear job descriptions,
without key performance indicators,

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without objective data and metrics
to use to manage Bob versus Mary, who

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both have the same job, we all know

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how this is going to go down

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most of the

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time.

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Bob is going to be the one

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who gets the promotions.

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Bob is going to get the bonuses.

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Mary is going to get overlooked.

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Mary is going to get passed over
for opportunities because you

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are going to end up gravitating
towards big personality, Bob.

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But when you look at the data.

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When you look at the metrics and the key
performance indicators, you're going to

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be able to see that objectively speaking,
Mary is the more valuable, profitable,

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productive, and more reliable employee.

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The point is you need
proper job descriptions.

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The jobs need to be engineered to
be profitable for the employee.

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The job needs to be engineered
to be profitable for the clients.

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And the job needs to be obviously
engineered to be profitable for the

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law firm and for you as the owner.

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I have had KPIs for just about every
job that I've had since college.

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I've never really heard them
explained in this way and in how

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it not only protects the employer,

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but also it protects

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me as the employee.

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And I think it really goes
back to, you know, part three

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when we were talking about

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production, that, you know,
it's a great non-biased,

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unbiased way to measure

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performance.

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And to attack behavior

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rather than people, rather than
the employee itself, right?

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And even me as the employee, it's a great
way for me to measure my own performance

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in a really unbiased way and to make sure
that I'm always driving towards the goal.

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And I've never used my
KPIs that way before.

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I've never thought about them that way

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until I heard RJon talk about

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this subject in this manner.

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We have one last clip
for you today, folks.

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This is a deleted scene from the cutting
room floor from the outtakes of the

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many attempts to record this chapter.

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In

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this clip, RJon is talking

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about the purpose behind getting these
seven main parts in alignment and how to

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really make sure that your business works
for you and not the other way around.

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Let's roll it.

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Of course.

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I would want to see that there
are systems and processes and

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procedures that would allow the
business to continue functioning.

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Even if the owner were to go away
for a little while or a long time,

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or maybe even gets hit by a bus.

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I actually know a lawyer who
actually got hit by a bus.

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Yeah, no joke.

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Say that.

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Sorry.

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Sorry.

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I've heard you say that a few times.

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I didn't realize that was a real story.

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Well, there's a euphemism, a thing
people say, you know, if you get

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hit by a bus, but I know a lawyer
who actually got hit by a bus.

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I know a lawyer who get hit by a bus.

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I know a lawyer who
got attacked by a seal.

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I don't mean like a Navy Seal,
I mean like an actual seal.

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I have a, he showed me a video of
him getting attacked by a seal.

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He had to take a couple

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weeks off because he got

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bit on the foot by a seal.

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Wow.

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New fear unlocked.

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I know a lawyer who had a
epileptic attack, seizure.

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Never in her life ever had

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this happened in her whole

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life until she was like
in her thirties, mid

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thirties.

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And then all of a sudden out of nowhere,

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bam.

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It just happened.

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Life happens.

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You know what?

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Every single personal injury lawyer
can tell you that every single

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one of their clients all have in
common, without one single exception?

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None of them expected to get in the car
wreck the morning they woke up, left the

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house, and got in the car wreck, right?

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Life just happens Anyway, the point is, I

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wouldn't want to invest in

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a business, and I don't want your
family to be invested in a business

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that is being run by the most brilliant,
amazing, wonderful, spectacular

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person in the world, i e you.

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Unless the business has processes and
systems and procedures for how the

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business will continue to function.

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How each of these seven main parts
of the business will continue to

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function even if you have to step
away for a little or a long time.

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Maybe for good reasons.

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Maybe you decide to go to
your best friend's wedding.

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Maybe you decide to go on a vacation.

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Maybe you decide to take
your kids on a college tour.

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The point is it doesn't always
have to be doom and gloom.

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We want to build a business that is

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sustainable.

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We want to build a business

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that can operate independently
of you and your brilliance.

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Otherwise, it's not a
business, it's just a practice.

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It's just a job.

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So when we look at law firms, and
I've been looking at these law firms

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for a long, long time, ever since
1999 when I started working at the

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Florida Bar's Law Office
Management Assistance Service, and

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what I'm sharing with you
is not my prescription.

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I'm not telling you this
is how I want it to be.

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I'm not telling you this
is how it should be.

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I'm reporting to you the reality
of how things actually are.

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In reality, there are only seven
main parts of every successful

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law firm.

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And they are the

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same seven main parts of
every struggling law firm.

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The difference between the successful
law firms and the struggling law

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firms is the difference between the
degree to which the owner or owners of

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the firm, #1 are even

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aware of these seven main

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parts.

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And #2, attend to,

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thinks through.

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Makes these seven main parts
work in a systematic, organized,

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intentional, logical way.

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And then of course manages
them and maintains them.

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Because just like any other machine,
it needs maintenance from time to time.

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And if your business is growing, it means
it's probably outgrowing one or more

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of these seven main parts all the time.

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At least I hope it is.

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Otherwise it's stagnant.

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And that's what we have
for you today, folks.

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I hope you found this episode helpful.

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Be sure to tune in next time as we
have a special guest interview with

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our friendly neighborhood cameraman.

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You've heard me mention his name
pretty frequently and you've even

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00:13:36,403 --> 00:13:39,013
heard his voice in the background
of some of our studio clips.

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00:13:39,493 --> 00:13:41,053
Here to regale us with his

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00:13:41,153 --> 00:13:42,733
favorite RJon stories

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00:13:42,733 --> 00:13:44,143
and share his favorite pieces of

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00:13:44,143 --> 00:13:44,986
wisdom is, Dillon.

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You are not going to want to miss

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this one.

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We'll see you then.

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Thank you for joining us on another
episode of Profit First For Lawyers.

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If you're enjoying what
you're hearing, tell a friend.

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00:13:55,958 --> 00:13:57,368
And buy your copy of

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00:13:57,368 --> 00:14:01,038
the book at www.ProfitFirstForLawyers.com.

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00:14:01,088 --> 00:14:04,928
Your future self will thank you for
it and we will see you next time.

