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“ So people who believe in the doctrine of sacrifice encourage sacrifice and take pride in sacrifice for its own sake. I believe that profit is good. That profit comes from the exchange of something of a lower value to gain something else that is of a higher value.” – RJon Robins, author of Profit First for Lawyers
The legal industry has a problem with glorifying suffering. In this final episode of our three-part series on escaping the doctrine of sacrifice, we flip the script on what sacrifice really means for law firm owners. In two compelling clips from the 2021 livestream that became the foundation of the Profit First for Lawyers book, RJon Robins shares key insights about profitable sacrifice. He challenges the belief that creating value requires endless suffering and shows how to make sacrifices that actually expand your life rather than diminish it.
Key Takeaways:
- Reframe sacrifices as investments
- Stop calling self-neglect service
- Profit is evidence of mutual value, not greed
- Choose sacrifices that expand you and make your life bigger, not smaller
- Real profit benefits both parties
In this episode, RJon reframes sacrifice through the lens of profit. This fundamental shift transforms how to understand sacrifice, from martyrdom to mutual profit, from suffering to strategic investment, from bleeding for your business to building a real business that works for you.
Resource: Profit Leak Assessment
The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it!
Connect and Engage:
- Link to Part 1 and Part 2 of Escaping the Doctrine of Sacrifice series
- Subscribe to the Profit First for Lawyers podcast
- Watch episodes on YouTube
- Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook
- And most importantly, order your copy of Profit First for Lawyers today!